As part of our continuing series of monthly affiliate marketing webinars, we are doing something a little different this time. Normally our webinars feature only PMA members. This time, we are going straight to the source of the rulemaking: the Federal Trade Commission (FTC). The...
The PMA recently held a LinkedIn Live webinar entitled “Affiliate Q4 Countdown: Strategies for Holiday Season Success.” Panelists focused on important dates for Q4, communications advice, key data and metrics to leverage, common mistakes to avoid, last-minute opportunities, and more. The webinar is now available for replay...
As part of the PMA Board of Directors' new Member Marketplace initiative, I am happy to announce a brand new member-to-member exclusive benefit from FMTC. Unlock Your Exclusive 90-Day Free Subscription as a PMA Member Offer Description: Free 90 Days of API Access to FMTC’s Deal Feed...
Can you believe summer is almost over and some companies are already done with their Q4 planning? The good news is that there is still time for all of us to get our sites and promotions ready to take advantage of the holiday season. Join PMA...
The PMA recently held a LinkedIn Live webinar entitled “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” Panelists focused on the similiarities and differences between coupon, deal, and cash back publisher models as well as how agencies and brands could work with them....
The PMA offers a range of councils that bring together subject matter experts and industry leaders to help foster ongoing dialog around the performance marketing industry’s most pressing issues. Click here to see all of the councils, their missions, and who is currently on each council. Each...
Last week at Affiliate Summit East, members of the PMA Board of Directors debated the topic of whether coupon, deal, and cashback sites are valuable as publishers. One of the main points of the debate was that although we tend to lump coupon, deal, and...
The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2024 update includes over 280 terms, acronyms, and abbreviations used in affiliate marketing. Examples of...
Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven't RSVPd yet for our Networking Brunch, be sure to get registered before the tickets are gone. Members and non-members alike can visit us...
The PMA recently held a LinkedIn Live webinar entitled "Algorithm and AI Agony: Helping Publishers Survive the Latest Google Changes." Panelists dove deep into the recent Google algorithm changes as well as decreased visibility for publisher sites due to AI. The webinar is now available...
As the PMA Coupons and Deals Council reconvenes after a two year hiatus, we are excited to announce a brand new chair-- Dylan Bertalli! Dylan Bertalli is an Account Manager at PartnerCentric, he has managed numerous affiliate programs, refining his experience in performance marketing while...
Learn more about this week's Featured PMA Member-- Industry Champion Everflow! What are you most excited about now that you are a PMA member? Being a part of the very warm and welcoming PMA community and helping be a part of the conversation for growing the industry. What...