Last month Google rolled out a new Google Chrome Web Store "Affilate Ads" Program Policy. Aimed at extensions that monetize through the use of affiliate links, it renewed performance marketing discussions about the overall use of toolbars in the industry. Spurred by the industry discussions...
There is no better time to evaluate the effectiveness of affiliate promotions than right after a holiday shopping season. Every industry survey consistenly shows that coupon and deal publishers are an important pillar of affiliate marketing. The PMA Coupons and Deals Council is excited to...
Affliate marketers often talk about "last click" attribution, but it is only a part of the story of the performance marketing industry. In fact, since the PMA first drafted this whitepaper in 2018 and included 7 different attribution types, even more have been added. This...
The PMA recently held a LinkedIn Live webinar entitled “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” Panelists focused on the similiarities and differences between coupon, deal, and cash back publisher models as well as how agencies and brands could work with them....
Last week at Affiliate Summit East, members of the PMA Board of Directors debated the topic of whether coupon, deal, and cashback sites are valuable as publishers. One of the main points of the debate was that although we tend to lump coupon, deal, and...
As the PMA Coupons and Deals Council reconvenes after a two year hiatus, we are excited to announce a brand new chair-- Dylan Bertalli! Dylan Bertalli is an Account Manager at PartnerCentric, he has managed numerous affiliate programs, refining his experience in performance marketing while...
The PMA Industry Advancement Council recently hosted a free webinar entitled “Can the Coupon Code Survive? A Timely Discussion of the Use of Promo Codes in eCommerce.” A video replay of that webinar is now available on LinkedIn. Big thanks to our two sponsors for this...
The most recent PMA Industry Survey found that cashback, voucher, and rebate sites account for 57% of ad spend in affiliate marketing. Other publisher types such as influencer, content, and search often weave coupons into their marketing. And yet, the criticisms and controversy around coupon...
It's an argument as old as affiliate marketing: To what extent should brands work with coupon sites? The PMA Coupons and Deals Council has taken a fresh look at the data around coupon sites and is releasing a new free whitepaper entitled: Benefits of Working...