Email marketing has been around for over 40 years and a part of affiliate marketing since its inception. With all that, we don’t talk about the email channel all that often. It’s largely because, having been around for so long, a lot of the issues...
To access “PMA Compliance Council Guide to the Canada Anti-Spam Law” and subscribe to our newsletter, please complete the information below.
Sending commercial emails to consumers in Canada is about to get more complicated. The Canada Anti-Spam Law (“CASL”) goes into effect today, July 1, 2014.
The new legislation has more stringent requirements on the use of commercial email than the U.S. does. Any business that relies on commercial email to reach consumers in Canada is well advised to become intimately familiar with the requirements, prohibitions, and consequences of non-compliance.
So what exactly should you be doing in order to make sure that your email policies and practices comply with the Canada Anti-Spam Law? Download “PMA Compliance Council Guide to the Canada Anti-Spam Law” at no charge by completing the form to the right.
The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new white paper outlining key recommendations for advertisers, agencies, networks, publishers and solution providers with regard to email marketing compliance and best practices.
The CAN-SPAM Act doesn’t apply solely to bulk email; it covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites.
The law makes no exception for business-to-business email. All email, including, for example, a message to former customers announcing a new product line, must comply with the law. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000.
Best practices are an additional layer of standards that are consistent with the consumer protection goals and desire to enhance relationships, and often flow from court decisions or regulatory action where the statements or decisions don’t clearly meet the definition of legal requirement. Examples of best practices include not using an image-based opt-out and using a publicly registered from domain.
The purpose of “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices” is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe that, within the channel, best practices help not only to enhance relationships and mitigate risk, but also help to improve delivery and return on investment.
Buy Email Marketing: Compliance Requirements and Best Practices
A very weird phenomenon is happening: Email Publishing has crazy good results, and yet the usage by advertisers and agencies is on the decline. It's extremely unusual for a marketing method that delivers consistently great results to be under-utilized in this space (over-exploitation usually happens). Did...
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Crosby Haffner joined host Lisa Picarille. Listen to the podcast Crosby is the CEO of Tactara, an email service company that started in...
