Ceres Cueva Joins PMA Board of Directors
FollowI am pleased to announce that Ceres Cueva, Rakuten Advertising, has joined the PMA Board of Directors.
Ceres Cueva is the SVP, Global Publisher Partnerships at Rakuten Advertising. Her role focuses on the advancement of the company’s global strategic partnerships while increasing publisher and client collaboration. With over 15 years of expertise in affiliate and marketing partnerships, she has led award winning teams focused on global strategies and synergies across supply and demand relationships.
Ceres is joining these current Board Members:
- Sarah Beeskow Blay, Silverbean
- Christen Evans, Spark Partnerships
- Katie Jones, FMTC
- Erin (Killian) Kristyniak, Partnerize
- Jim Nichols, Exclamation Marketing
- Sandrine Thompson, CJ
- Jeannine Crooks, Awin
- Kelly Ground, Gray Harbor Digital
- Chris Tradgett, Moonpull
- Dustin Howes, Performance Marketing Manager
- Lee-Ann Johnstone, Affiverse
- Jade Mayberry, dentsu
I look forward to working more closely with Ceres over the coming months!
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.
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Jim Nichols
May 15, 2024 at 4:09 pmWelcome Ceres! Ceres is an industry legend and one of the most innovative and genuinely wise people that I know. She and I had a conversation a couple of months ago about partner selection based on KPIs and MBOs that blew my mind!!