Las Vegas. Dafra Sanou, who leads affiliate marketing for Global Core Products at Uber Technologies, and Kana Roberts, Affiliate Marketing Manager at Microsoft are to be keynote speakers at AM Days 2018, taking place May 16-17 in Las Vegas. Now in its seventh year, AM Days is the must attend event for brands serious about performance-based affiliate marketing.

Dafra will be presenting Affiliate Marketing: the Journey to the Light, focused on affiliate evolution: from a “channel” that no one understood, to an inherent part of the marketing mix at most organizations. Unveiling the “Black Box” to Drive Incrementality is the title of Kana’s presentation, exploring how affiliates can be optimized in the retailer’s favor by finding the strengths within the most challenging issues (attribution models, fraud/resellers, online to offline, etc.) and leveraging actionable data to power those decisions

Geno Prussakov, Founder & Chair of AM Days, observed “We’re delighted to have such leading practitioners of performance marketing as Dafra and Kana as keynotes in 2018. They’ll be touching on key topics we’re covering relevant to the performance marketing industry including brand/publisher relationship management, performance marketing analytics, prevention of violations and fraud, mobile performance marketing, the role of technology and affiliate networks, legislative issues and challenges, conversion optimization and more. “

In addition to hearing from brands such as Uber, Microsoft, Levi Strauss & Co., and Backcountry.com attendees will interact with a host of performance marketing industry veterans also speaking at AM Days, including Todd Crawford, VP Strategic Initiatives at Impact Radius; Greg Shepard, Chief Technology Officer, Pepperjam; Stephanie Robbins, President, Robbins Interactive; Chris Tradgett, Director, Publisher Discovery; Sarah Bundy, Founder & CEO, All Inclusive Marketing; Dan Sweeney, Group Vice President, Corporate Development, CJ Affiliate; Heather Ann Havenwood, CEO, Sexy Boss Inc.; Jeff Gable, VP, Client Services, Rakuten Marketing; Choots Humphries, Co-President, LinkConnector; Juntae DeLane, Founder, Digital Branding Institute and many more. The full agenda including all speakers is available here.

Geno Prussakov will also be conducting an interactive and practically-geared half-day workshop, one day prior to AM Days, Advertiser’s Crash Course in Affiliate Marketing. This walks through the entire process of researching, setting up, launching, managing, and building an affiliate marketing program for any business.

Co-locating with AM Days are Digital Growth Unleashed (formerly known as Conversion Conference) and Email Innovations Summit, including a shared exhibit floor. Sponsors include Publisher Discovery, LinkConnector, All Inclusive Marketing and FMTC.

About The Conference Chair

AM Days is organized and chaired by Geno Prussakov, an award-winning performance-based affiliate marketing expert, who over the years has contributed to the online marketing successes of such top brands as Forbes, Nokia, Hallmark, Medifast, Skype, Travelex Insurance, and hundreds of small businesses.

Prussakov authored four affiliate marketing bestsellers (including his bestselling “Affiliate Program Management: An Hour a Day”) as well as numerous Lynda.com courses which have trained many thousands of marketing professionals worldwide.

For influencing “change within the industry” Prussakov was named one of Performance Marketing’s Most Vocal Advocates, making a list of Rakuten’s Golden Link Awards Finalists. In 2014 and 2015 Small Business Trends recognized him as one of North America’s Top 100 small business influencers.

Geno is a regular contributor to several offline publications as well as his own marketing blog (repeatedly named Best Affiliate Blog since 2010). He also regularly speaks at key industry trade shows, including Affiliate Summit, PerformanceIN Live, eMetrics Marketing Optimization Summit, PubCon, Influencer Marketing Days, and others.

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media-produced events include AMDays, AllFacebook Marketing Conference, All Influencer Marketing Conference, Autos+, Building Business Capability, Data Driven Business, Data Performance Summit, Deep Learning World, Digital Analytics Hub, Digital Growth Unleashed, Email Innovations Summit, Future of Immersive Leisure, Global Online Marketplaces Summit, Influencer Marketing Days, Inside 3D Printing, Marketing Evolution Experience, Predictive Analytics World (PAW) for Business, PAW Healthcare, PAW Government, PAW Manufacturing, PAW Financial Services, Rec+, RoboUniverse, Search Marketing Expo, SEMY Awards, Virtual Reality Summit, Web Effectiveness Conference, in markets including the US, Brazil, UK, France, Germany, Italy, India, South Korea, Singapore and Australia.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.

For more information, please visit www.amdays.com.
For press inquiries, please contact media@risingmedia.com.

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.