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New PMA Webinar: The Consumerization of B2B

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Webinars

New PMA Webinar: The Consumerization of B2B

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As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of B2B (Business to Business) marketing and how it operates in our industry.

Join PMA members for a free webinar entitled “The Consumerization of B2B: Winning with Affiliate & Influencer Marketing.” The webinar will be held via LinkedIn on February 26, 2026, at 1pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.

We are thankful to our sponsor for this webinar — Round Barn Labs.

This webinar is for: brands and agencies that manage or are launching B2B programs, publishers who promote the programs or are considering promoting the programs, and any networks.

Agenda Includes:

  • How B2B compares and contrasts to B2C
  • Attribution and compensation in light of prolonged sales funnels
  • How AI is changing B2B marketing
  • Getting the right mix of publisher types
  • Using creators and influencers to target the right buyers
  • Brand safety and compliance
  • Specialized B2B creatives

Panelists will be:

  • Stephanie Robbins, Right Side Up
  • Tye DeGrange, Round Barn Labs
  • Dustin Howes, Affiliate Marketing Concierge
  • Stacy Carlson, Automattic
  • Tricia Meyer, PMA (Moderator)

About Our Sponsor: Round Barn Labs

Round Barn Labs is an award-winning affiliate and influencer marketing agency for innovative brands. 

We specialize in helping B2B SaaS and Consumer Tech companies achieve new heights through strategic partner marketing.

Our approach connects you with trusted affiliates and influencers who can communicate the benefits of your products to a discerning audience, driving visibility, credibility, and sustainable growth.

Round Barn Labs is led by a world-class team, and Tye DeGrange, the host of the Always Be Testing podcast (Top 10 in Marketing) and the author of the RBL Flywheel newsletter (3k subscribers on Beehiiv.) 

RBL has been in business for 11 years and has helped brands grow like Google Workspace, Nextdoor, Meta Quest, TikTok, Ironclad, Superhuman, Grammarly, and Atlassian.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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