New Webinar: Beyond the Affiliate Coupon Code, The Future of Deals and Discounts
FollowEarlier this year, the PMA released its 2025 US Affiliate Marketing Industry Study. One of the biggest takeaways from that study was that the share of ad spend on “Coupon and Deal” publishers shifted from 16% in 2021 to 10% in 2024. The PMA Coupon and Deal Council has spent time digging deeper into those numbers and invites everyone to a webinar to discuss the changes as well as what the future may look like for coupons and deals in affiliate marketing.
Join PMA members for a free webinar entitled “Beyond the Affiliate Coupon Code: The Future of Deals and Discounts.” The webinar will be held via LinkedIn on September 23, 2025, at 1:00pm Eastern. Registration is open now and will allow you live viewing (with Q&A) plus immediate access to the video replay.
Who is this webinar for? Anyone in affiliate marketing who is looking to understand more about how the coupon and deal spaces are evolving due to factors such as AI, consumer usage, and publisher shifts.
Agenda:
- Shifts in traditional coupon models
- Emerging technology integration
- Traffic and credibility challenges
- Evolving publisher types and classifications
- Monetization and brand priorities
- Consumer behavior shifts
- Future trends and predictions
Panelists:
- Dylan Bertalli, PartnerCentric (Council Chair)
- Tricia Meyer, PMA (Moderator)
- Brook Schaaf, FMTC
- Michelle Kalinowski, NYMO & Co.
- Joe Coyle, Slickdeals
Latest posts by Tricia Meyer (see all)
- New PMA Webinar: The Consumerization of B2B - February 11, 2026
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- New PMA AI Council Chair: Michelle Morgan - February 5, 2026