The purpose of the guide is "to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements for the changing online environment." The Guide is targeted to both retailers who manage their own programs and agencies who manage programs for them. Some of the...
DSP (Downloadable Software Publisher) “refers to a publisher whose business model includes the installation of a piece of software on a user’s device. DSP’s include toolbars, bookmarklets, or browser plug-ins.” The whitepaper includes: Concerns about Browser Extensions and Toolbars Advantages to Working with a DSP Evaluating...
The purpose of this guide is to provide detailed information on prevalent types of compliance issues. The intent is to create a lexicon and definitions that are consistent, so cooperation between involved parties can be improved. Compliance Guide: Terms and Issues For more information, visit the Compliance...
The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements. Compliance Guide: Retailer...
The purpose of this alert is to remind PMA members of the importance of compliance with Federal Trade Commission advertising regulations and guidelines. Additionally, the PMA Compliance Council members include information on recent updates and links to FTC documents relevant to performance marketing practices. FTC Advertising...
Compliance plays an important role in the operation of any online marketing program. Whether it is ensuring that banner advertisements are displayed to the targeted audience and in the right spaces, guaranteeing that the intended audience sees a sponsorship, or upholding partner terms in performance...
The purpose of this guide is to inform performance marketers of key compliance requirements and best practices with regard to email marketing. By advocating for best practices, we seek to elevate industry practices, the consumer experience, and advertiser investment in the email channel. We believe...
As a blogger or new media professional, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. What You Need to Know: – Where disclosure language should be placed in...
The PMA Compliance Council’s Guide to the Canada Anti-Spam Law, outlines key recommendations to marketers who wish to send commercial emails to consumers in Canada. The Canada Anti-Spam Law (“CASL”) went into effect on July 1, 2014. The new legislation has more stringent requirements on the...
The PMA Compliance Council has released a new whitepaper entitled “Using Images and Copyrighted Works on Your Blog: What You Need to Know.” The paper answers frequently asked questions by bloggers such as: Can I use any image under the “Fair Use” doctrine? Can I...
The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements. Guide: Retailer Affiliate Agreements...
As an influencer or retail who works with influencers, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. What You Need to Know: – Who Are Influencers? – How Are Influencers...