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Rebecca Stern and Jenna Walsh Announced as PMA Council Chairs

Rebecca Stern and Jenna Walsh Announced as PMA Council Chairs

I’m happy to announce two new council chairs joining the PMA.

Rebecca Stern, Partner Compliance, ShareASale, is assuming the role of Compliance Council Chair.

Rebecca joined ShareASale in 2019 following her time as a Fraud Prevention Specialist at cleverbridge, an e-commerce company in the software industry. At ShareASale she is the main point of contact for compliance matters, oversees affiliate application screening, and is in charge of fraud prevention efforts on a daily basis. Her educational background is in philosophy and mathematics, and she moonlights as an LSAT tutor. When not working she can be found (unsuccessfully) herding her two cats, reading science fiction, and enjoying all the sights and activities Chicago has to offer.

Jenna Walsh, Business Intelligence, AWin, is assuming the role of Measurement and Insights Council Chair.

Jenna Walsh is a distinguished Business Intelligence Analyst and Digital Marketing professional with 15+ years’ experience.  Currently a Data Analyst at Awin, she supports all areas of the business by providing actionable insights used to further opportunity identification and corporate growth.  She collaborates with business stakeholders on discovering problems with data and helps to solve these queries with reporting and forecast modeling.  She is knowledgeable in Tableau, Power BI, SQL, Python and Databricks, as well as Agile/SCRUM methodologies.  Prior to joining Awin 4 years ago, she was in Client Services for 10 years at Pepperjam where she oversaw the strategy development of top fortune 500 companies across retail sectors.  In her spare time, she enjoys spending time crafting, cooking, and vacationing with her husband and two sons.

The Measurements and Insights Council has been dormant for the last several years and is seeking new members with an interest in performance marketing data analysis. This includes our upcoming Industry Sizing Survey.

I’m excited to begin work with both Rebecca and Jenna! If you are a PMA member interested in joining these or any of our other councils, please reach out to me for more information.

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.
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