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Affiliate Management Tag

GTOManagement is a Corporate Member of the Performance Marketing Association.  This article originally appeared in FeedFront Magazine, Issue 21.
As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the details can be so very important to the success of their affiliate programs.

Forgotten Item #1

One mistake I see many affiliate programs make is using the default network contact emails. First impressions mean a lot when it comes to application emails and, while not every network allows for customization, when it’s available you should take advantage of it.

ShareASale is an Industry Champion Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 24.
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If you are an affiliate program manager, you know that one of the biggest challenges is activating your affiliate base. You may have 1,000 affiliates but only see sales generated from a handful of them.

Sound familiar? Fear not, you are not alone. There is always going to be some level of inactivity, but you should strive to increase the percentage of active affiliates. The solution: create enticing promotions.

One common bonus structure that merchants offer is the top earner promotion, where the affiliate that drives the most sales, gets x dollar bonus. If the intention is to motivate inactive affiliates or move the middle, there are two issues with this kind of structure, the default winner and perceived unattainability.