Although it's only performance marketing adjacent, new warning letters sent to two trade associations and 12 influencers give us new insight into the way that the FTC is applying the recentlly updated disclosure standards (Guides Concernging the Use of Endorsements and Testimonials in Advertising). The...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing important updates for 2021 and how to make sure your sites are prepared. Join us for a round table discussion entitled Update Your...
In light of the FTC's recent statement, "Regarding the Endorsement Guides Review," the PMA will be compiling member feedback to submit commentary to the FTC on the Endorsement Guidelines. Per their request for public comment (FTC Seeks Public Comment on Its Endorsement Guidelines), we will...
Observations from the FTC's recent Twitter chat on influencer disclosure. ...
The FTC has issued 90 letters regarding improper disclosure on Instagram. Learn about the new information as well as download our whitepaper on disclosure and social media....
A preliminary injunction was granted to the FTC against a merchant, network, and affiliate for deceptive advertising....
Compliance affects everyone in the affiliate marketing channel and protects both affiliates and merchants. Failure to disclose material connections can result in the FTC taking action against advertisers, affiliates and agencies....
Two recent cases in the Southern District of New York held that merchants could file a cause of action against publishers for false advertising where the publishers were referring readers to other merchants for whom the publishers would earn a commission. ...