Webinar Replay: Affiliate Ops – Secrets from the Inside
FollowEarlier this month the PMA Publisher Recruitment Council hosted a webinar to share their latest challenges and successes in managing affiliate programs. That video is now available for replay (Linkedin and YouTube)
Key Takeways
- Subnetworks provide opportunities such as access to media publications and influencers.
- A key challenge with subnetworks is lack of transparency, including issues with coupon sites masquerading as influencer or content sites. Networks should be more proactive in providing transparency.
- Affiliate managers should be vigilant about detecting and mitigating fraudulent publisher applications, such as those using AI-generated content or impersonating established sites. Tools can help with this vetting process.
- Hidden gem publishers can be found by proactively searching beyond just the obvious sites, utilizing network discovery tools, and looking at competitors’ backlinks. Leveraging social media searches for relevant keywords can also uncover new publisher prospects.
- Emerging publisher types to explore include technology partners offering innovative marketing solutions, AI-powered shopping assistants, and CTV/video retargeting capabilities.
- To initially engage new publishers, personalized welcome kits and “treating them like your best customers” can go a long way.
- Maintaining long-term publisher engagement requires regular communication, optimizing promotions for their audience, offering incentives, and providing exclusive opportunities.
- Building strong personal relationships and being flexible with program parameters are key to fostering lasting publisher partnerships.
Panelists
- Nikki Yorgiadis, Gen3 Marketing (Publisher Recruitment Council Chair)
- Teresa Grammatke, eAccountable
- Vanessa Isaacson, AvantLink
- Tricia Meyer, PMA (Moderator)
Thank you to everyone who participated–our panelists and our viewers who interacted live.
The following two tabs change content below.
Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.