What you need to know about Trademark + Bidding (Whitepaper)
FollowTrademark + bidding is a digital marketing tactic of targeting paid search ads to branded keywords such as an advertiser’s brand name or a variation thereof. “Trademark plus” (TM+) uses a brand name plus another keyword. The intersection of Trademark +Bidding in the landscape of affiliate marketing can be widely misunderstood and sometimes controversial in its execution.
This informative whitepaper from the PMA covers topics such as:
- The advantages and disadvantages of Trademark + Bidding for advertisers
- The risks of rogue Trademark + Bidding
- Why advertisers do and do not allow Trademark + Bidding
- What specifically is the damage of Trademark bidding when a Brands’ terms are hijacked?
- Court cases of note
- The landscape of advertisers that do and do not allow it
- Best practices in using it in your business
The download is now free to anyone!
Thanks to the Coupons and Deals Council, led by Craig McGlynn of PartnerCentric and Larissa Feuerstein of FMTC, for their hard work on this project!
Other contributing council members included:
Andrew Kardon, TopCashBack
Anne Marie Coutts, Partnerize
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.
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