PMA Shout Out: LinkConnector

LinkConnector, PMA Industry Champion

Tara McCommons, Vice President of Sales and Marketing at LinkConnector

PMA: Board of Directors, Head of Membership Committee, former member of the Publisher Recruitment Council

Choots Humphries, Co-President at LinkConnector

PMA: Chair Industry Advancement Council

As an industry Champion Member of the Performance Marketing Association, LinkConnector has been a tireless supporter of the performance marketing space, a vocal advocate and an active participant in moving the industry forward.

The company’s hard work behind the scenes to fuel performance marketing growth is a great example of leadership, commitment and dedication. Although, Tara and Choots are quiet about their many contributions to the PMA (including time and resources), it hasn’t gone unnoticed.

The PMA is honored to have LinkConnector and its team as members (including Co-President Ernie St. Gelais, who is on the Compliance Council) and supporters.

Tara, who was recently elected as a member of the PMA Board of Directors, heads up our Membership Committee. And it’s not just a title. It’s an important role. After all, members are the lifeblood of the association. She takes the time to talk to all of her contacts about the PMA and encourages them to join and get involved. Her personal, powerfully sincere approach is compelling, infectious and effective.

As a former member of the Publisher Recruitment Council, Tara was instrumental in helping the council produce several important documents including:

The Benefits of Using Affiliate Links Over AdSense for Bloggers

The Benefits of Performance Marketing for Bloggers

Choots is always among the first to take on any task that will help the PMA and advance the performance marketing space. As the long-time Chair of the Industry Advancement Council, Choots has effectively overseen many projects and is willing to step up to contribute and collaborate with other councils – and always without fanfare or taking any credit.  His amazing drive, humor and knowledge has been inspirational and driven his council to be among the PMA’s most prolific in terms of producing valuable content.

Under Choots’ leadership the Industry Advancement Council has produced:

The PMA Job Board Report: Who’s Hiring in Performance Marketing

The PMA Black Friday and Cyber Monday Resources

Attribution Whitepaper

Consumer Offer Value Survey

Performance Marketing Glossary

LinkConnector’s support for the PMA has been invaluable and we thank Tara and Choots for their continued efforts as part of the PMA family.

Are you ready to make a signifcant impact in the performance marketing industry and join the PMA?