Free Webinar: Can the Coupon Code Survive?

Free Webinar: Can the Coupon Code Survive?

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The most recent PMA Industry Survey found that cashback, voucher, and rebate sites account for 57% of ad spend in affiliate marketing. Other publisher types such as influencer, content, and search often weave coupons into their marketing. And yet, the criticisms and controversy around coupon codes persist.

It’s not a secret that consumers love coupon codes, but what impact do they have on the retailers?

The PMA Industry Advancement Council will be hosting a free webinar entitled “Can the Coupon Code Survive? A Timely Discussion of the Use of Promo Codes in eCommerce.” Join us October 11 at 1pm Eastern.

Big thanks to our two sponsors for this event: dentsu and InfluenceLogic

The webinar will be tackling issues such as:

• Coupon Code Leakage
• Coupon Code Scraping
• Bad and Expired Coupons
• Coupon Code Compliance
• How to Work Without Coupon Codes

Panelists for the webinar will be:

• Choots Humphries (Council Chair), LinkConnector
• Cassandra Scarbeck, InfluenceLogic
• Jade Mayberry, Dentsu
• Joey Asleson, Team Bespoke

Will coupon codes survive in eCommerce and in what form? RSVP for this exciting webinar featuring industry veterans on all sides of the issue. The panel will be taking your questions on LinkedIn Live!

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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