Video Replay of Amazon Seller Affiliate: Pros and Cons for Publishers and Brands
FollowLast fall I started hearing conversations about “Amazaon Seller Affiliate Programs” and initially dismissed it as merely being the “Amazon Associates Program.” However, as more agencies started talking about it, I realized that this was something completely different and an emerging new way to engage in affiliate marketing.
Heading straight to the experts, I was fortunate to be able to moderate a panel discussion on the subject featuring:
- Amy Scanlon, RightSideUp
- Rob Schab, Levanta
- Griffin Melia, eAccountable
- Jade Mayberry, dentsu
Amazon Seller Affiliate: Pros and Cons for Publishers and Brands (Video Replay)
In addition to explaining how Amazon Seller Affiliate programs work on the technical side, the panelists engaged in a discussion that included:
- How these programs differ from both traditional affiliate progams as well as the Amazon Associates program
- How these programs compare to the newer Amazon Creator Connections program
- How agencies evaluate the potential of these programs for brands
- The pros and cons for publishers to join these programs compared to other types of programs
- The pros and cons for brands to launch these programs
- How Google might reward publishers for giving purchasing options
We were able to take several questions from the audience as well!
If you were unable to catch the live video, it is now available for replay on LinkedIn.
Thanks to the panelists and everyone who participated for a truly educational presentation!
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