PMA Webinar – Navigating Subnetworks: Strategies for Retailers and Publishers

PMA Webinar – Navigating Subnetworks: Strategies for Retailers and Publishers

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The PMA Compliance Council recently dicussed the issue of how subnetworks fit into affiliate marketing. Although subnetworks have existed for decades, they are increasingly being used in different ways given changes in our industry and new technologies. It’s important to understand the role they have in our ecosystem as well as the considerations, advantages, and differences in working with them.

RSVP today for our upcoming webinar “Navigating Subnetworks: Strategies for Retailers and Publishers.” The webinar will be held April 11, 2024, at 1pm Eastern on LinkedIn Live for both members and non-members. Registering will also allow you easy access to the replay video should you miss the livestream.

A big thanks goes to our sponsor for this webinar, Siteplug.

Topics for the webinar include:

• What are subnetworks in performance marketing and how do they operate?
• Examples of different types of subnetworks
• Advantages of working with subnetworks from a retailer perspective
• Concerns and considerations for retailers
• Compliance and transparency
• Pros and cons for publishers in working through subnetworks
• How networks have changed and where they are heading

In addition, the panelists will be taking your questions live.

Panelists include:

• Karishma Parmar, Siteplug
• Christen Evans, Spark Partnerships
• Jacque Wakim, PartnerCentric
• Erin Kristyniak, Partnerize
• Jessica Bishop, The Budget Savvy Bride
• Tricia Meyer, PMA

This webinar is perfect for merchants and agencies who are currently working with subnetworks or considering working with them. It’s also geared toward publishers who want to gain a better understanding of working through subnetworks.

More about our Sponsor, Siteplug

SitePlug targets high-intent users through its key performance products – Site Discover, Site Suggest and Site Direct, to create a frictionless path to purchase.

For Advertisers, SitePlug has driven over $1.2BN in GMV sales through its network of 10,000+ publishers.

For Publishers, SitePlug generates 2X higher revenue from 1,700+ merchants globally.

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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