Webinar Replay: Beyond the Affiliate Coupon Code
FollowThis week, the PMA Coupons and Deals Council hosted a webinar entitled “Beyond the Affiliate Coupon Code, The Future of Deals and Discounts.” It was a great recap of some of the results from our 2025 U.S. Affiliate Marketing Study plus a deep dive into the “whys” behind the coupon and deal data.. That video is now available for replay (Linkedin and YouTube).
Key Takeaways:
- User trust in coupons declined due to inaccuracies and non-working codes.
- Buy now, pay later (BNPL) and card-linked offers (CLOs) are gaining traction.
- Consumer behavior shifts include less brand loyalty, more deal-seeking, and increased use of social media and AI for discovery.
- AI impacts coupon discovery by speeding up searches but raises concerns about accuracy and attribution.
- The industry needs better classification and improved customer trust through legitimate, functional coupon codes.
- The distinction between coupon and deal sites is important, with deal sites focusing on building brand loyalty and direct traffic, while coupon sites are more impacted by search engine ranking changes.
- Marketplace networks and product-focused promotions are on the rise, offering supplemental commissions and new avenues for product discovery beyond traditional brand-centric affiliate models.
Panelists:
- Dylan Bertalli, PartnerCentric (Council Chair)
- Tricia Meyer, PMA (Moderator)
- Brook Schaaf, FMTC
- Michelle Kalinowski, NYMO & Co.
- Joe Coyle, Slickdeals
Thank you to everyone who participated–our panelists and our viewers who interacted live.
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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.
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