Webinar alert for January 21, 2025, at 1pm Eastern! Affiliate Summit West will be here before we know it. Will you be joining the PMA in Vegas February 3-5 for the conference and all of its festivities? Are you any of these? Brand new to Affiliate Summit conferences? A PMA...
Affliate marketers often talk about "last click" attribution, but it is only a part of the story of the performance marketing industry. In fact, since the PMA first drafted this whitepaper in 2018 and included 7 different attribution types, even more have been added. This...
Join the Performance Marketing Association at Affiliate Summit West 2025 for an opportunity to network with other industry innovators and influencers. This is a PMA members only event this year due to space restrictions. Tickets are limited, so you must RSVP! Meet us Tuesday, February 4 from...
I am excited to announce that the PMA Board of Directors has elected its officers for 2025. Congratulations to the following Directors who were elected by their peers and will be serving this year: Jade Mayberry, dentsu (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, breakingGround Solutions...
The PMA is excited to announce that Nikki Yorgiadis will be taking over the position of Chair of the Publisher Recruitment Council. If you are a PMA member interested in joining one of our Councils, read more here. I am excited to have Nikki take...
While it will be some time before we see all of the stats and reports from Black Friday through Cyber Monday online shopping, the PMA has been gathering some initial reactions from our members. Awin released their Affiliate Trends from Cyber Weekend 2024. They tracked...
Updated 01/16/25: The reporting requirement has been PAUSED until the appeal can be heard (March 2025) or the United States Supreme Court intervenes. From FinCEN:"In light of a recent federal court order, reporting companies are not currently required to file beneficial ownership information with FinCEN and...
Congratulations to the 8 new members of the PMA Board of Directors who were selected by the membership and Board of Directors this past month: Jeannine Crooks, Sled Dog Consulting, LLC Ceres Cueva, Rakuten Advertising Kerry Curran. RBMA: Revenue Based Marketing Advisors Jake Fuller, JEBCommerce Kelly Ground, breakingGround Solutions Jade Mayberry,...
By now we are all forming opinions and collecting data on Black Friday and Cyber Monday. The PMA Board would love to hear what our members are thinking! If you would like to be quoted in an upcoming PMA article about BFCM perceptions, fill out the...
It’s time for the PMA’s annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year’s Holiday Virtual Happy Hour will take place December 11, 2024, at 1pm Eastern. New This Year! Games and Prizes! The Council is taking our party up a notch this...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
The Performance Marketing Association is pleased to release the results of its 2024 U.S. Performance Marketing Brand Survey. With responses from over 300 retailers in the U.S., this study explores data such as: Network and platform tracking options Age of affiliate program and effects of long-term development Primary...