The PMA is excited to announce that Nikki Yorgiadis will be taking over the position of Chair of the Publisher Recruitment Council. If you are a PMA member interested in joining one of our Councils, read more here. I am excited to have Nikki take...
While it will be some time before we see all of the stats and reports from Black Friday through Cyber Monday online shopping, the PMA has been gathering some initial reactions from our members. Awin released their Affiliate Trends from Cyber Weekend 2024. They tracked...
Have you filed your BOI as required by the CTA? Was the CTA blocked by the E.D. Tex.? Does that sound like a lot of mumbo jumbo? Maybe, but it also might apply to YOU! What Is the BOI? Under the Corporate Transparency Act (CTA), certain companies...
Congratulations to the 8 new members of the PMA Board of Directors who were selected by the membership and Board of Directors this past month: Jeannine Crooks, Sled Dog Consulting, LLC Ceres Cueva, Rakuten Advertising Kerry Curran. RBMA: Revenue Based Marketing Advisors Jake Fuller, JEBCommerce Kelly Ground, breakingGround Solutions Jade Mayberry,...
By now we are all forming opinions and collecting data on Black Friday and Cyber Monday. The PMA Board would love to hear what our members are thinking! If you would like to be quoted in an upcoming PMA article about BFCM perceptions, fill out the...
It’s time for the PMA’s annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year’s Holiday Virtual Happy Hour will take place December 11, 2024, at 1pm Eastern. New This Year! Games and Prizes! The Council is taking our party up a notch this...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
The Performance Marketing Association is pleased to release the results of its 2024 U.S. Performance Marketing Brand Survey. With responses from over 300 retailers in the U.S., this study explores data such as: Network and platform tracking options Age of affiliate program and effects of long-term development Primary...
Industry Champion member PI LIVE will be holding its next event in London this week, and we expect many PMA members to be in attendance. Here are just some that we already know about. If you or your company is a PMA member who will be...
As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand...
The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission's Division of Advertising Practices. The webinar is now available for replay...
Two of the best things about being PMA members are promotional opportunities and members helping members. Toward that end, we recently launched the Member Marketplace, where PMA members can offer exclusive deals to other members. Today I am happy to announce three new additions to...