For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC.Although the paper is written...
I am excited to announce the newest member of the Performance Marketing Association Board of Directors, Maura Smith from Pepperjam Network. Maura was selected to take the open spot on the Board that I vacated when I assumed the role of Executive Director.A little bit...
PMA Members Speaking at Affiliate Summit East 2016Every year we are fortunate to have PMA members speaking all over the world at various conferences. We're proud of our members being leaders in the Performance Marketing Industry and sharing their knowledge. Look for the following members...
Whether or not you live in South Dakota, the recent tax law passed in that state may have an impact on you because of litigation that was filed in response to the law. Read on to find out why terminating affiliates in South Dakota will...
The PMA Compliance Council has released a new whitepaper entitled "Using Images and Copyrighted Works on Your Blog: What You Need to Know." The paper answers frequently asked questions by bloggers such as:Can I use any image under the "Fair Use" doctrine?Can I use an...
The Performance Marketing Industry is made up of 3 major groups - Two of those (Affiliates/Publisher and Service Providers) are likely mainly focused, if not 100% focused on Performance Marketing. In those cases, membership in the PMA is a must for staying on top of...
As you have likely already heard, the Performance Marketing Association recently announced that I have been hired as the new Executive Director. This is a significant step forward for the organization because the Board of Directors and Council chairs have been performing the bulk of...
As of February 3, 2016, Amazon is once again allowing Colorado affiliates to apply for their Associates Program. The change was made to their operating agreement "Effective February 3" but states that it applied started February 1. Amazon had previously dropped all of its Colorado affiliates...
The Publisher Recruitment Council reached out to the PMA community (members and followers) to find out which plugins are the best for bloggers and the results are in. Take a look below to see which plugins people voted for and reasons why they love them....
2015 was a busy year for the Performance Marketing Association Councils. Throughout the year each Council worked on various projects, whitepapers, and infographics. Here are a few of the most popular that you might have missed.The Benefits of Using Affiliate Links Over Adsense, For Bloggers:...
The Publisher Recruitment Council compiled some resources and best practices designed to help you get more out of your Black Friday, Cyber Monday, and remaining Q4 strategies....
You’ve likely been hearing businesses talk about how they have been preparing for holiday sales for months (maybe even all year). Don’t worry that it’s too late for you! There are still plenty of chances to take advantage of 4th quarter marketing opportunities, especially if...