Author: Tricia Meyer

November 5, 2018

0

Industry News and Events, News, PMA Happenings

Share Your News with the Performance Marketing Industry

The PMA is active on Facebook, Twitter and LinkedIn and also sends out an email newsletter, Performance Marketing News.

PMA on Twitter: http://twitter.com/pmassociation
PMA’s Facebook page: http://www.facebook.com/pmassociation
The PMA Social Society (Member’s Only): http://www.facebook.com/groups/198212193627722/
The PMA on LinkedIn: http://www.linkedin.com/groups/Performance-Marketing-Association-2554200

We love to share our members’ announcements and blog posts with the performance marketing industry through our social channels.

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by Tricia Meyer

November 2, 2018

0

Board of Directors, Industry News and Events

PMA 2019 Board of Directors Nominees

The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company's link to vote. In order to ensure that each company only gets one vote,...

by Tricia Meyer

October 4, 2018

2

Influencer Marketing, PMA Happenings

Influencer Marketing v. Affiliate Marketing Webinar (Recap and Download)

As Influencers continue to cross over into Affiliate Marketing, the focus is being placed on how best we can all work together to continue strengthening the Performance Marketing industry. This past Monday, September 17th, the PMA hosted the Influencer Marketing vs. Affiliate Marketing webinar. This...

by Tricia Meyer

October 2, 2018

1

Board of Directors, PMA Happenings

2019 PMA Board Of Directors Nominations Open

The Performance Marketing Association has officially opened up the self-nomination process for the 2019 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2019 board,...

by Tricia Meyer

September 11, 2018

0

Influencer Marketing, PMA Happenings

PMA Webinar: Influencer Marketing v. Affiliate Marketing

Influencer marketing has been taking off for years but recently has been crossing over more and more with affiliate marketing. As a result, many of us are left wondering how best we can all work together. The Industry Advancement Council has assembled a panel of PMA...

by Tricia Meyer

September 6, 2018

0

Industry News and Events

Affiliate Marketing and ITP 2.0 (News and Updates)

Last year Apple released a privacy enhancement for Safari web browsers called Intelligent Tracking Prevention, known as ITP 1.0. In the coming weeks, ITP 2.0 will be rolling out, which has the potential to significantly impact cookie tracking. What do affiliate marketers need to know? ITP...

by Tricia Meyer

August 22, 2018

0

Meet PMA Members at the Type-A Annual Conference

A number of PMA Members are heading to the Type-A Parent and Lifestyle Blogger Conference this September - just in time to recruit bloggers into their programs for the holiday rush. When: September 27 - 29, 2018 Where: Chicago, IL PMA Members Take the Stage Type-A is...

by Tricia Meyer

July 26, 2018

2

attribution, White Papers

How Attribution Models Affect Your Affiliate Program (Whitepaper)

Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream receives 100% of the commission. Although this an easy and simplistic model that has helped build the industry for...

by Tricia Meyer

July 24, 2018

0

New and Non-Traditional Affiliate Publisher Models Webinar (Recap)

Before the GDPR Webinar was held, the PMA hosted the New & Non-Traditional Affiliate Publisher Models Round Table on March 28th. The Round Table was organized and moderated by Tricia Meyer, owner of Sunshine Rewards and the PMA’s Executive Director. Panelists included: Sarah Beeskow Blay, Vice...

by Tricia Meyer

July 20, 2018

1

Industry News and Events, PMA Happenings

Meet the PMA at Affiliate Summit East 2018

We're just a week away from Affiliate Summit and your chance to meet up with PMA members at various events in New York. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE18! Where can you find...

by Tricia Meyer

July 3, 2018

4

affiliate nexus tax, Affiliate Tax

PMA Virtual Round Table: Nexus Tax and Wayfair

In light of the recent decision in South Dakota v. Wayfair, we will be holding a round table call for PMA members who would like to discuss the opinion itself, changes since the opinion, and potential upcoming changes to the affiliate marketing industry as a...

by Tricia Meyer

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