I am excited to announce that Jade Mayberry, Head of Affiliate and Performance Partnerships, US, Dentsu, has joined the Performance Marketing Association Board of Directors. A little bit about Jade: Jade is an experienced marketer trusted by best-in-class digital marketing agencies, start-ups and direct-to-consumer brands. With...
PMA members were out in full force for the PI LIVE event in Miami! I was fortunate enough to meet up with close to 100 of our members between the event itself and our Happy Hour. In addition, we had many members win awards. Here...
The PMA is excited to be heading to Miami for PI LIVE next week. Stop by our booth (T15) to learn what the PMA has been up to and what our plans are for the rest of this year. (Plus members can pick up their...
The PMA is excited to be hosting a happy hour for our members after the closing remarks at PI LIVE in Miami. Join us for drinks and snacks while we talk about all things performance marketing. It's a great opportunity to network with other PMA...
Everyone is talking about ChatGPT these days, but we would like to talk about AI and affiliate marketing specifically. Save the date for a webinar on Thursday, April 20, at 2pm Eastern time with the PMA Compliance Council and special guest PMA member Eric Nagel....
Members of the Performance Marketing Association were out in full force at Affiliate Summit West in Vegas! We started the week with a Meet Market table where 15 PMA members from different companies volunteered their time taking shifts throughout the day. Dozens of members visited...
The PMA is back at Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1421) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their stickers...
I am excited to announce that the PMA Board of Directors has elected its officers for this year. Congratulations to the following Directors: Sarah Beeskow Blay, Silverbean (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Mandy O'Brien, Partnerize (Treasurer) Chris Tradgett, Moonpull (Secretary) They will be leading the full Board of...
I am happy to announce that the Performance Marketing Association is back to hosting cocktail brunches at Affiliate Summit West! Join the PMA at Affiliate Summit West 2023 in Las Vegas for an opportunity to network with other industry innovators and influencers. This is a...
Congratulations to the 6 new members of the PMA Board of Directors who were selected by the membership this past month: Jeannine Crooks, Awin Kelly Ground, Acceleration Partners Chris Tradgett, Moonpull Debbi Dougherty, Rakuten Advertising Dustin Howes, Performance Marketing Manager Lee-Ann Johnstone, Affiliate Insider Limited The new members will take office in...
Each quarter the PMA Industry Advancement Council holds a webinar for PMA members to learn and network. This quarter they are inviting members to kick back and network while enjoying a beverage of their choice! I am happy to announce our second annual Holiday Virtual...
What's old is new again, even in affiliate marketing. Over the last year, the Performance Marketing Association has engaged in a great deal of discussion over the resurgence of browser extensions and toolbars. (see video Affiliate Toolbars and Browser Extensions: Friend or Foe?) After months of...