Earlier this month, the PMA released its 2018 Performance Marketing Survey results. This whitepaper was the result of almost 2 years of work by the organization as well as the collaboration of 8 major affiliate marketing networks and platforms. Members were invited to attend a webinar...
For the last two years, the Performance Marketing Association has been working to bring together key industry players to conduct an industry-wide survey focused on the size of affiliate marketing in the United States. Working with PricewaterhouseCoopers (PwC), we were able to produce a whitepaper...
As part of our continuing efforts to help educate the industry on disclosure requirements, the Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content Tool (also known as the Handshake Tool). Toward that...
Trademark + bidding is a digital marketing tactic of targeting paid search ads to branded keywords such as an advertiser’s brand name or a variation thereof. “Trademark plus” (TM+) uses a brand name plus another keyword. The intersection of Trademark +Bidding in the landscape of...
Thanks to Abby Schaller, ShareASale, for writing up this recap as Chair of the Publisher Recruitment Council. On Wednesday, March 13th, affiliate marketing industry leaders spent an hour discussing how brands can have strong affiliate programs with the presence of Amazon, and how it directly interacts with our industry....
The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2019 update includes over 250 terms, acronyms, and abbreviations used in affiliate marketing. Examples...
Special thanks to Dustin Howes of Coalition Marketing and the PMA’s Publisher Recruitment Council for their work on this post! Check out the Publisher Recruitment Council’s review of third party tools that are useful for affiliate recruitment and affiliate program management broken down by free and paid...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants can have strong affiliate programs while still selling through Amazon. Join us for a round table discussion entitled Survival Strategies Against Amazon....
One of the questions the PMA is asked most frequently is "How big is Affiliate Marketing in the United States?" Over the next couple of months, we hope to be able to answer that question along with other questions about ad spend across publisher types...
(Special thanks to the Coupons and Deals Council and its chair Larissa Feuerstein for this post!) Say hello 2019! We want to help you ring in the new year with a complete outlook so you can hit the ground running. Timing is everything and you’ll want...
The PMA is looking forward to another great Affiliate Summit. Whether you are a current member wanting to catch up or a prospective member wanting more information, meet with us in Las Vegas. PMA Networking Cocktail Brunch Our usual member networking event will be held Sunday, January...
Congratulations to 5 new members of the PMA Board of Directors, who were elected by the membership this past month: Rachel Honoway, Partner, Rust Built Tara McCommons, VP of Sales and Marketing, LinkConnector Joe Sousa, Senior Affiliate Coordinator, Fanatics Sarah Johnson Dayes, Chief Client Officer,...