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Thompson and Isbrandtsen Join PMA Leadership

Thompson and Isbrandtsen Join PMA Leadership

I am pleased to announce two new members of the PMA leadership team.

Sandrine Thompson, Strategic Insights Director, CJ, has recently been appointed to the Board of Directors.

Sandrine Thompson is the Strategic Insights Director for CJ’s global marketing department and has been part of the CJ organization for over 18 years. In addition to leading the company’s thought leadership related to data and insights, she launched the company’s local content strategy in Europe. Today she works closely with CJ’s global content team to develop data projects, such as benchmarks, that empower affiliate marketers to develop strategic, data-driven marketing plans.

Lauren Isbrandtsen, VP, Client Partnerships, Ibotta, is the new Chair of the Publisher Recruitment and Education Council.

Lauren Isbrandtsen joined Ibotta in 2017 and leads Ibotta’s Affiliate Partnerships organization, overseeing teams that manage Ibotta’s omnichannel Retail partners. Prior to joining Ibotta, Lauren worked in Advertising Sales for Paramount (formerly Viacom) and NBCUniversal, as well as in Influencer Marketing for WarnerMedia (Formerly Fullscreen). Outside of work she enjoys spending time with her family, running, cooking and traveling.

I look forward to working more closely with both Sandrine and Lauren!

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

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