The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA's presentation of the results at Affiliate Summit West last week, the report is now publicly available. For the last two...
Congratulations to 6 new members of the PMA Board of Directors, who were selected by the membership this past month: Christen Evans, ApogeeDavid Hardy, Rakuten MarketingJacob Huang, Slickdeals, LLCJim Nichols, PartnerizeAlan Rapoport, FMTCMaura Smith, Pepperjam The new members will take office in January, joining these current members...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company's unique Company Voting ID to vote on the ballot. In order to ensure...
Do you want to meet 6,000 of the world’s top affiliate marketers, influencers, advertisers, networks, and solution providers? If the answer to that question is YES, then you need to attend Affiliate Summit West 2020. This is your ONLY opportunity to network with the affiliate marketing industry's key stakeholders… all under one roof. Our “Early Bird” tickets are going fast, and...
The Performance Marketing Association has officially opened up the self-nomination process for the 2020 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2020 board,...
Earlier this month, the PMA released its 2018 Performance Marketing Survey results. This whitepaper was the result of almost 2 years of work by the organization as well as the collaboration of 8 major affiliate marketing networks and platforms. Members were invited to attend a webinar...
For the last two years, the Performance Marketing Association has been working to bring together key industry players to conduct an industry-wide survey focused on the size of affiliate marketing in the United States. Working with PricewaterhouseCoopers (PwC), we were able to produce a whitepaper...
As part of our continuing efforts to help educate the industry on disclosure requirements, the Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content Tool (also known as the Handshake Tool). Toward that...
Trademark + bidding is a digital marketing tactic of targeting paid search ads to branded keywords such as an advertiser’s brand name or a variation thereof. “Trademark plus” (TM+) uses a brand name plus another keyword. The intersection of Trademark +Bidding in the landscape of...
Thanks to Abby Schaller, ShareASale, for writing up this recap as Chair of the Publisher Recruitment Council. On Wednesday, March 13th, affiliate marketing industry leaders spent an hour discussing how brands can have strong affiliate programs with the presence of Amazon, and how it directly interacts with our industry....
The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2019 update includes over 250 terms, acronyms, and abbreviations used in affiliate marketing. Examples...
Special thanks to Dustin Howes of Coalition Marketing and the PMA’s Publisher Recruitment Council for their work on this post! Check out the Publisher Recruitment Council’s review of third party tools that are useful for affiliate recruitment and affiliate program management broken down by free and paid...