The Performance Marketing Industry is made up of 3 major groups - Two of those (Affiliates/Publisher and Service Providers) are likely mainly focused, if not 100% focused on Performance Marketing. In those cases, membership in the PMA is a must for staying on top of...
As you have likely already heard, the Performance Marketing Association recently announced that I have been hired as the new Executive Director. This is a significant step forward for the organization because the Board of Directors and Council chairs have been performing the bulk of...
As of February 3, 2016, Amazon is once again allowing Colorado affiliates to apply for their Associates Program. The change was made to their operating agreement "Effective February 3" but states that it applied started February 1. Amazon had previously dropped all of its Colorado affiliates...
The Publisher Recruitment Council reached out to the PMA community (members and followers) to find out which plugins are the best for bloggers and the results are in. Take a look below to see which plugins people voted for and reasons why they love them....
2015 was a busy year for the Performance Marketing Association Councils. Throughout the year each Council worked on various projects, whitepapers, and infographics. Here are a few of the most popular that you might have missed.The Benefits of Using Affiliate Links Over Adsense, For Bloggers:...
The Publisher Recruitment Council compiled some resources and best practices designed to help you get more out of your Black Friday, Cyber Monday, and remaining Q4 strategies....
You’ve likely been hearing businesses talk about how they have been preparing for holiday sales for months (maybe even all year). Don’t worry that it’s too late for you! There are still plenty of chances to take advantage of 4th quarter marketing opportunities, especially if...
One of the goals of the Performance Marketing Association is to educate and inform members about legal matters that might impact the industry. Toward that end, we have received information regarding a suit filed in The United States District Court for the Western District of...
Get involved with a PMA Council to learn more about the organization, our industry, and how you can be a part of the Board of Directors....
Download a free copy of the 2015 Performance Marketing Glossary from the the PMA Industry Advancement Council. ...
The PMA thanks our sponsors who enabled us to have a booth at Affiliate Summit East in New York. ...
Step by step guide for new affiliate marketers to get signed up and active with networks and merchants....