The FTC held a public workshop on September 15 entitled “Putting Disclosures to the Test.” Although I did not attend in person, I did watch via webcast. According to the FTC, both the webcast and accompanying materials will be available soon.The workshop started with basic...
Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers.The PMA Coupons and Deals Council has released a document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program. The Resource Guide for New...
FTC Disclosure Public WorkshopOn September 15, 2016, the Federal Trade Commission will be holding a public workshop to examine the effectiveness of disclosures. Although the workshop will include various types of disclosures including privacy policies and nutritional labeling, the part that will most impact performance...
PMA Represented at Affiliate Summit EastThe PMA was well represented at Affiliate Summit East in New York last week. Hundreds of members were spotted at our events, speaking in sessions, and sporting PMA stickers around the halls. In particular it was great seeing members come...
We're just days away from Affiliate Summit and your chance to meet up with PMA members at various events. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE16! Where can you find us?The PMA Networking Cocktail...
The Performance Marketing Association will be having its semi-annual Affiliate Summit networking event on Saturday, July 30, 2016, from 6-7pm in the Empire Complex of the New York Marriott Marquis. This year's event will be a little different than those in the past to provide new...
On behalf of the PMA, I am excited to announce that the 2016 Salary Survey Results are now available. The survey was conducted in February through March of this year, and it is the second time we have conducted it. Because of that, we were...
I am excited to announce that Joe Sousa, Affiliate Coordinator at Fanatics, is joining the Performance Marketing Association Board of Directors. I have had the pleasure of working with Joe for many years and know that he brings experience, enthusiasm, and knowledge to our Board.A...
For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC.Although the paper is written...
I am excited to announce the newest member of the Performance Marketing Association Board of Directors, Maura Smith from Pepperjam Network. Maura was selected to take the open spot on the Board that I vacated when I assumed the role of Executive Director.A little bit...
PMA Members Speaking at Affiliate Summit East 2016Every year we are fortunate to have PMA members speaking all over the world at various conferences. We're proud of our members being leaders in the Performance Marketing Industry and sharing their knowledge. Look for the following members...
Whether or not you live in South Dakota, the recent tax law passed in that state may have an impact on you because of litigation that was filed in response to the law. Read on to find out why terminating affiliates in South Dakota will...