On May 19, the FTC released proposed changes to the “Guides Concerning the Use of Endorsement and Testimonials in Advertising”, which are now open to public comment. If enacted they would impact affiliate marketing activities, as these changes pertain in large part to the use...
It was truly a pleasure meeting up with new and (hopefully!) prospective members in New York last week. The PMA started the conference by hosting its much-anticipated cocktail brunch. Over 50 members gathered to celebrate being back to in-person networking again. A big thanks goes...
The PMA is back at Affiliate Summit in New York next week. Stop by our booth in the Meet Market (2402) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their stickers...
Almost a decade ago, the PMA undertook the monumental task of developing a glossary of terms that were used in the performance marketing industry. Understanding that it would need to be a living document, various PMA members and councils have been updating it periodically every...
I am pleased to announce the addition of a new member to the Performance Marketing Association Board of Directors. Desiree Toto, Senior Vice President, Product & Operations at CJ Affiliate, will be joining the Board effective immediately: About Desiree: As Senior Vice President of Product &...