Although the PMA holds its formal Board of Directors elections in November, several at-large positions have been appointed in the last few months in addition to the election of new Executive Officers. I am excited to announce all of those additions today. New Board Members Joining...
All indicators point to the need of affiliate now more than ever before. Brands should diversify their revenue streams and the affiliate channel's pay for performance and not for access model allows advertisers to mitigate advertising risk....
As part of the PMA Industry Advancement Council's quarterly webinar series, the PMA will be hosting a member webinar to discuss the impact of COVID-19 on the affiliate marketing industry. The webinar will be held Wednesday, April 29 at 2pm Eastern. Panelists will include:...
Thanks to the Coupons and Deals Council, chaired by Craig McGlynn of ParterCentric for pulling this post together! Life has suddenly changed due to the global “Shelter in Place” phenomenon we have experienced in the early months of 2020. For huge segments of the population,...
Paycheck Protection Program – Is This For Me? In response to the Coronavirus epidemic and the disastrous effect it is having on the United States economy, Congress passed and the President signed the Coronavirus Aid, Relief and Economic Security Act (or the “CARES Act”) which includes the Paycheck Protection Program...
