While it will be some time before we see all of the stats and reports from Black Friday through Cyber Monday online shopping, the PMA has been gathering some initial reactions from our members. Awin released their Affiliate Trends from Cyber Weekend 2024. They tracked...
Thanks to the Coupons and Deals Council, led by Craig McGlynn of ParterCentric, for this timely and informative post! The year 2020 has been a bumpy road. For those in online retail, this road is now passing through the holiday shopping season, and at least for...
The 19th of June, 2020 was a very special Friday for the Colombian people, it was a Sales Tax-Free National Day, as an effort of the Colombian Government to incentivize the economy reactivation in the country. 19% off in most of the mass consumption products...
Guest post from Industry Champion VigLink that looks into four key areas that merchants need to keep in mind when it comes to deal and coupon traffic....
Over 750 consumers responded to our survey asking reasons that they shop online. ...
The Measurements and Insights Council is conducting a quick online shopping survey and seeks help from PMA members to share the survey. ...
[caption id="attachment_14170" align="alignright" width="235"] Image credit: rukanoga [/caption] VigLink is an Industry Champion Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 25. The balance of power in affiliate marketing is undergoing a dramatic shift. The link economy, today an inefficient and...
