One of the goals of the Performance Marketing Association is to help educate the industry about new affiliate marketing opportunities. Over the last few months, the Publisher Recruitment Council has been talking a lot about Card-Linked Offers and how they are being used in affiliate...
Webinar alert for January 21, 2025, at 1pm Eastern! Affiliate Summit West will be here before we know it. Will you be joining the PMA in Vegas February 3-5 for the conference and all of its festivities? Are you any of these? Brand new to Affiliate Summit conferences? A PMA...
Join the Performance Marketing Association at Affiliate Summit West 2025 for an opportunity to network with other industry innovators and influencers. This is a PMA members only event this year due to space restrictions. Tickets are limited, so you must RSVP! Meet us Tuesday, February 4 from...
The PMA is excited to announce that Nikki Yorgiadis will be taking over the position of Chair of the Publisher Recruitment Council. If you are a PMA member interested in joining one of our Councils, read more here. I am excited to have Nikki take...
By now we are all forming opinions and collecting data on Black Friday and Cyber Monday. The PMA Board would love to hear what our members are thinking! If you would like to be quoted in an upcoming PMA article about BFCM perceptions, fill out the...
It’s time for the PMA’s annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year’s Holiday Virtual Happy Hour will take place December 11, 2024, at 1pm Eastern. New This Year! Games and Prizes! The Council is taking our party up a notch this...
As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand...
The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission's Division of Advertising Practices. The webinar is now available for replay...
As part of our continuing series of monthly affiliate marketing webinars, we are doing something a little different this time. Normally our webinars feature only PMA members. This time, we are going straight to the source of the rulemaking: the Federal Trade Commission (FTC). The...
The PMA recently held a LinkedIn Live webinar entitled “Affiliate Q4 Countdown: Strategies for Holiday Season Success.” Panelists focused on important dates for Q4, communications advice, key data and metrics to leverage, common mistakes to avoid, last-minute opportunities, and more. The webinar is now available for replay...
Can you believe summer is almost over and some companies are already done with their Q4 planning? The good news is that there is still time for all of us to get our sites and promotions ready to take advantage of the holiday season. Join PMA...
The PMA recently held a LinkedIn Live webinar entitled “Understanding Coupon Versus Deal Sites: Optimizing Your Program with Both.” Panelists focused on the similiarities and differences between coupon, deal, and cash back publisher models as well as how agencies and brands could work with them....