As the PMA Coupons and Deals Council reconvenes after a two year hiatus, we are excited to announce a brand new chair-- Dylan Bertalli! Dylan Bertalli is an Account Manager at PartnerCentric, he has managed numerous affiliate programs, refining his experience in performance marketing while...
Everywhere we turn these days there is news of changes in Google search results that are impacting affiliate marketers. Whether you believe this is just one more bump in the road for affiliates or that it signals a much bigger shift for our industry, everyone...
As I mentioned several weeks ago in another post, the PMA has been fortunate to have Dori come on board to help with all of our administrative needs. The down side of this is that it is because Rachel Guillot will be moving away from...
Join the PMA at Affiliate Summit East 2024 in New York for an opportunity to network with other industry innovators and influencers. This is a limited ticket event so you must RSVP. We have added more spots this year than ever before to account for the popularity of...
Webinar alert for July 9, 2024, at 11am Eastern! Affiliate Summit East will be here before we know it! Will you be joining the PMA in New York City July 29-30 for the conference and all of its festivities? While each Affiliate Summit maintains certain continuities...
The PMA has been talking a LOT about Retail Media Networks (RMNs) recently. Those conversations culminated in a webinar entitled "Retail Media Meets Affiliate: Exploring Opportunities and Challenges." You can now catch the replay of that webinar on LinkedIn. In addition, we are for the...
As most of you already know, our Admin Rachel is a woman of many talents! So it should be of no surprise that she has been successfully building up her own company, Ginger Lee Solutions, for some time. Although we aren't saying "good-bye" to her...
Over the last couple of months, affiliate marketers have been noticing that "RMN" doesn't necessarily stand for what we all used to think it stood for in our industry. The rise of Retail Media Networks and their crossover into affiliate marketing has been a hot...
Last week the PMA held a webinar, sponsored by Mavely, to discuss the use of AI in affiliate marketing to enhance workflows and aid in content creation. The webinar is now available for replay on LinkedIn. The panelists discussed a wide range of issues including: General background...
Something New for the PMA! You know that great feeling you have when you attend a conference and you end up sitting with a group of people sharing information just because they love what they do so much? They might be competitors or colleagues or people...
No matter where you turn, you can't escape the topic of Artificial Intelligence (AI). In affiliate marketing, we are frequently discussing everything from AI tools to legal issues to the potential impacts on our industry. Every conversation allows us to explore the topics deeper and...
Whether you are a new employee at a big corporation or a long-time solopreneur, professional development is important for everyone in their career. You may work for a company that requires you to set your goals and chart your progress every year. Or maybe you...