Last year we launched a new type of webinar for PMA members only. You know that great feeling you have when you attend a conference and you end up sitting with a group of people sharing information just because they love what they do so...
Affiliate Summit East is almost here, and the Performance Marketing Association is busy making plans! If you are a member and haven’t RSVPd yet for our Networking Brunch, be sure to get registered before the tickets are gone. Members and non-members alike can visit us at...
The PMA Board of Directors has a session at Affiliate Summit East on Monday, Auigust, 4, at 2:30pm, and you do not want to miss it!! Join us for "Performance Marketing by the Numbers: The PMA 2025 Study" with Erin Killian Kristyniak (Partnerize), Jake Fuller...
Earlier this month the PMA Measurements and Insights Council hosted a webinar to help explain Media Mix Modeling (MMM) and the importance of integrating affiliate marketing into it. That video is now available for replay (Linkedin and YouTube) Key Takeways MMM uses statistical analysis linking marketing spend to business outcomes...
The PMA generates a LOT of content, and we are always looking for ways to repurpose it in ways that will allow the most people to utilize it. Although we stream our webinars on LinkedIn, last year we also started a YouTube channel where anyone...
For the last year, the PMA Measurements and Insights Council has been discussing Media Mix Modeling (MMM) and its integration (or lack thereof) with affiliate marketing. Because many brands with multiple channels use MMM to guide strategic allocation of spend, the performance marketing industry needs...
Mark Your Calendar!Join us for a quick webinar on July 18, 2025, at 12pm Eastern. Affiliate Summit East is right around the corner! Are you planning to attend with the PMA in New York City on August 4-5 for all the learning, networking, and fun? Each Affiliate...
Join the PMA at Affiliate Summit East 2025 for an opportunity to network with other industry innovators and influencers. PMA members are given priority for this event, with a limited number of tickets available for non-members who would like to experience our membership. The event...
I am pleased to announce that the Performance Marketing Association will be releasing the results of its 2025 U.S. Performance Marketing Industry Study on June 18, 2025. Sign up now! Join us on LinkedIn for a live webinar outlining the purpose, process, and top-level results...
Earlier this month the PMA Publisher Recruitment Council hosted a webinar to share their latest challenges and successes in managing affiliate programs. That video is now available for replay (Linkedin and YouTube) Key Takeways Subnetworks provide opportunities such as access to media publications and influencers. A key challenge...
Each month when the PMA Publisher Recruitment Council meets, the members discuss their latest challenges and successes in managing affiliate programs. Everyone comes away from the conversations with practical tips to take back to their own programs. This month, YOU are invited to listen in...
The PMA Coupons and Deals Council recently hosted a round-table of experts to discuss the new Google Chrome Webstore "Affiliate Ads" Program Policy as well as the current state of toolbars in the affiliate marketing industry. The video for “Google’s New Extension Policy: Toolbar Compliance, Challenges...