Affiliate marketing is always changing, and retailer agreements need to keep up with those changes. Because of that, the PMA Compliance Council recently updated a terrific resource known as the "Guide to Retailer Affiliate Agreements." The purpose of the guide is "to provide best practices to...
All indicators point to the need of affiliate now more than ever before. Brands should diversify their revenue streams and the affiliate channel's pay for performance and not for access model allows advertisers to mitigate advertising risk....
When speaking with other retailers and merchants about becoming members of the PMA, I am often asked what benefit we (Jane.com) have gained from our membership. I thought it would be easiest to put a post together to list out some of those benefits in...
When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailer and Merchant Council, PMA...
The PMA is starting a new standing council that will focus on topics of interest to retailers and merchants specifically....