The Benefits of using Affiliate Links Over Adsense, For Bloggers
A comparative look at using Affiliate Marketing Links, and their benefits over Adsense. ...
Archive
PMA Black Friday and Cyber Monday Guide for Affiliates and Retailers
2014 Resources for Affiliates and Retailers to Maximize Q4, Black Friday, and Cyber Monday....
Guide to the Canada Anti-Spam Law
The PMA Compliance Council’s Guide to the Canada Anti-Spam Law, outlines key recommendations to marketers who wish to send commercial emails to consumers in Canada....
Attribution White Paper
This white paper is not intended to offer any recommendations or solutions for advertising attribution or performance marketing practices. Instead, we strive to host a vigorous debate in the industry. As this paper demonstrates, there are many perspectives, many positives and many negatives. The Performance...
Consumer Offer Value Survey
The Performance Marketing Associations’ Industry Advancement Council, in conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online Consumer Offer Value Study” to help measure the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as...
Blogging and New Media Disclosure Information – REVISED 2016
REVISED in May 2016: As a blogger or new media professional, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. What You Need to Know: - Where disclosure language should be...
Performance Marketing Glossary
The performance marketing industry can be complicated, with a large diversity of company types, marketing methods, supporting technologies and hundreds of thousands of people involved in the development of this emerging industry. Combine that with terms that may have different meanings in other areas of...
Compliance Guide: Terms and Issues
The purpose of this guide is to provide detailed information on prevalent types of compliance issues. The intent is to create a lexicon and definitions that are consistent, so cooperation between involved parties can be improved....
Compliance Guide: Retailer Affiliate Agreements
The purpose of this guide is to provide best practices to advertisers, specifically retailers, on establishing affiliate marketing agreements. This document is to be used to inform the intended audience of comprehensive marketing practices and elements to be considered in affiliate marketing agreements....
Compliance Council Guide: Evaluating Network Compliance
Compliance plays an important role in the operation of any online marketing program. Whether it is ensuring that banner advertisements are displayed to the targeted audience and in the right spaces, guaranteeing that the intended audience sees a sponsorship, or upholding partner terms in performance...
Guide: Benefits of Performance Marketing for Bloggers
Bloggers have a common bond in their love of creating and sharing content. Whether it is life journeys, expertise, opinions or advice, bloggers love expressing their voice to share their passion with others....
FTC Advertising Guidelines Updates
The purpose of this alert is to remind PMA members of the importance of compliance with Federal Trade Commission advertising regulations and guidelines. Additionally, the PMA Compliance Council members include information on recent updates and links to FTC documents relevant to performance marketing practices....