PMA Launches Toolbar Policy Comparison

PMA Launches Toolbar Policy Comparison

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Over the last year, the PMA has spent a significant amount of time on DSPs (Downloadable Software Publishers). In addition to surveys and focus groups, we held a panel at Affiliate Summit West and released a whitepaper entitled “DSP: A Quick Reference Guide.” Also at Affiliate Summit West we released a short checklist for retailers to navigate DSP partnerships.

In our continuing efforts to bring transparency to the industry, we are now launching a new “Affiliate Network DSP Policies Comparison” matrix.

The goal of the matrix is to be a living document where we can add worldwide networks and platforms (both PMA and non-PMA) as well as new survey questions over time. Companies self-report their responses, with optional links to their policy guides.

We started the matrix with questions that revolve around solutions to the biggest concerns about working with DSPs, as revealed through our focus groups last summer. Some of the biggest discussion points involved:

• Does the company have any policy at all around DSPs?
• How and when do companies audit DSPs in their networks?
• Does the company have any “stand down” rules or tracking options?
• Does the company allow for commissions to be split in any way?

Our goal is not to create one standard that should be applied to every situation but rather to gather the information and allow retailers and publishers to make their own decisions about where they want to take their business.

We will continue to update the matrix and encourage any companies not included to reach out to us for inclusion. In addition, we will expanding our whitepaper as well as the questions on the matrix as we inch closer to defining industry best practices.

Affiliate Network DSP Policies Comparison

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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