The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2024 update includes over 280 terms, acronyms, and abbreviations used in affiliate marketing. Examples of...
Almost a decade ago, the PMA undertook the monumental task of developing a glossary of terms that were used in the performance marketing industry. Understanding that it would need to be a living document, various PMA members and councils have been updating it periodically every...
The Industry Advancement Council, chaired by Choots Humphries, co-founder of LinkConnector, has been hard at work revising one of the PMA's most downloaded resources--the Performance Marketing Glossary. The Performance Marketing Glossary's 2019 update includes over 250 terms, acronyms, and abbreviations used in affiliate marketing. Examples...
Download a free copy of the 2015 Performance Marketing Glossary from the the PMA Industry Advancement Council. ...