Influencer Marketing v. Affiliate Marketing Webinar (Recap and Download)

Influencer Marketing v. Affiliate Marketing Webinar (Recap and Download)

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As Influencers continue to cross over into Affiliate Marketing, the focus is being placed on how best we can all work together to continue strengthening the Performance Marketing industry.  This past Monday, September 17th, the PMA hosted the Influencer Marketing vs. Affiliate Marketing webinar. This was moderated by Tricia Meyer, owner of Sunshine Rewards and the PMA’s Executive Director,

Panelists included:

• Eric Nagel, Partner, Type-A Parent Conference
• Alison Chew, Director, Partners & Insights, Acceleration Partners
• Wade Tonkin, Senior Manager – Affiliate, Fanatics

The webinar addressed the following topics and questions:

• Are Influencer Marketing and Affiliate Marketing the same thing?
• Are there different strategies needed to activate Influencers as opposed to Affiliates?
• What are hybrid campaigns?
• What can Affiliate Marketers learn from Influencers?
• What can Influencers learn from Affiliate Marketers?
• What is the best way of identifying a group of Influencers that might be a good match for a brand?
• What part should the PMA play in Influencer Marketing?
• FTC disclaimers, Affiliate Marketers vs. Influencers
• Recommendations for nurturing relationships with Influencers

In summary, Performance Marketing is about relationship building, regardless of whether they are an Affiliate Marketer or an Influencer.  The major difference is the approach taken to ensure these relationships are fruitful.

Thanks to Mayrena Tavarez, Strategy Lead at AffiliateManager.com and a member of the PMA’s Industry Advancement Council, for this recap.

PMA members who were unable to attend can listen to the audio version below or download for future listening (must be logged into your member account).

Log in or Join the PMA to get access to this recording!

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Tricia Meyer

Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. She is the co-owner and primary white wine drinker of the Wine Club Group.

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