[caption id="attachment_14041" align="alignright" width="300"] Click Here for the PMA Job Board[/caption] It’s a long-standing tradition for songs to be written about work. It’s a subject that comes up nearly as often as lyrics about girls, cars, partying and alcohol. Although most of the popular work songs are...
If you’re looking for a job in the booming online marketing space, having a standout resume and cover letter are a must. The old-fashion resume templates and cookie-cutter cover letters just don’t cut it in this industry that values experience, enthusiasm, and creativity. [caption id="attachment_14041" align="alignright"...
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There are a wide variety of online marketing tasks that can be aided and improved by the use of technology, but the human part of the marketing equation isn’t replaceable by robots – at least not yet.
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Following instructions and paying attention to details are key elements to doing a job right. It’s simply common sense, right? Well, it seems that those traits are just as important when applying for a job.
Recently, PMA Corporate Member and JEB Commerce Founder, Jamie Birch, posted several jobs and was surprised at the number of potentially qualified applicants who didn’t follow the instructions clearly outlined in the company’s job posting on the PMA Job Board.
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A new survey conducted by the Online Marketing Institute (in partnership with ClickZ and staffing firm Kelly Services) found inconsistent job skills and experience lacking in the current online marketing talent pool.
The survey highlighted seven key talent trends. More than 750 organizations with a need for internal or external digital marketing services were surveyed about the hiring/talent acquisition challenges they face.
It’s not easy to find the right fit when you have an open position to fill. Of course, you want the most qualified candidates, but you also want to be sure that the new hire will fit in with the corporate culture you have developed and a work style that also jives with the environment.
The standard and much-dreaded questions such as “What is your ideal job?”; “Where do you see yourself in 2 or 5 years? “; or “What is your biggest flaw?” Just don’t cut it anymore. Besides they are expected questions that often just have some job seekers spitting out rehearsed responses.
The Performance Marketing Associations’ Industry Advancement Council, in conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online Consumer Offer Value Study” to help measure the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as...
Five years ago today the first formal trade organization was formed to represent the interests of the multi-billion performance marketing industry. In 2008 leaders of the performance marketing industry came together to form a not-for-profit organization that would connect, inform and advocate on behalf of this...
Earlier today the New York State Court of Appeals ruled that Amazon and other out-of-state online retailers must collect state sales tax on purchases made by New York State customers. The case, which combined two law suits brought by Amazon.com and Overstock.com, was decided 4-1 by...
Jim Sterne, Founder of the eMetrics Summit and co-founder and current Chairman of the Digital Analytics Association will be one of the Keynote speakers at Affiliate Management Days (AM Days) taking place April 16-17, 2013 in San Francisco. Jim’s keynote, The Human Side of Analytics, will...
Robert Glazer, Founder and Managing Director at Acceleration Partners , a digital strategies and marketing firm, will be moderating a panel at Affiliate Management Days (AM Days) taking place April 16-17, 2013 in San Francisco. The much anticipated session– called The Role of the Affiliate Network...
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Ron Tracy joined host Lisa Picarille Listen to the podcast Ron is an affiliate manager with My Essence. His corporate roles have included VP of North...