Compliance may not be one of your favorite performance marketing topics (or maybe it is?), but it is still one of the most important. As part of our continuing series of monthly affiliate marketing webinars, the PMA Compliance Council will be hosting a round-table of...
The Performance Marketing Association is pleased to announce that it will begin work with London Research this week to conduct its third and latest Performance Marketing Industry Survey. The previous two studies reported on calendar years 2018 and 2021. The new study will focus on...
Learn more about this week's Featured PMA Member-- Gold Member Advertise Purple! What is your company all about and how does it work? Advertise Purple is a leader in affiliate program management, helping e-commerce brands achieve sustainable growth through strategic partnerships. Since establishing in 2012, we’ve generated...
Almost daily I am asked by PMA members and non-PMA members how they can get more involved with our activities, be a panelist on our webinars, or get quoted in our whitepapers. It is ALWAYS the right time to jump in and get more involved...
The Publisher Recruitment Council of the PMA recently held a LinkedIn Live webinar entitled "CLO Meets Affiliate Marketing: Unlocking Insights and Opportunities in Card-Linked Offers.” The webinar is now available for replay on both LinkedIn and YouTube. However, if you watch the LinkedIn version, you will...
The PMA is ready for Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (2402) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their member ribbons to...
There is no better time to evaluate the effectiveness of affiliate promotions than right after a holiday shopping season. Every industry survey consistenly shows that coupon and deal publishers are an important pillar of affiliate marketing. The PMA Coupons and Deals Council is excited to...
One of the goals of the Performance Marketing Association is to help educate the industry about new affiliate marketing opportunities. Over the last few months, the Publisher Recruitment Council has been talking a lot about Card-Linked Offers and how they are being used in affiliate...
Webinar alert for January 21, 2025, at 1pm Eastern! Affiliate Summit West will be here before we know it. Will you be joining the PMA in Vegas February 3-5 for the conference and all of its festivities? Are you any of these? Brand new to Affiliate Summit conferences? A PMA...
Affliate marketers often talk about "last click" attribution, but it is only a part of the story of the performance marketing industry. In fact, since the PMA first drafted this whitepaper in 2018 and included 7 different attribution types, even more have been added. This...
Join the Performance Marketing Association at Affiliate Summit West 2025 for an opportunity to network with other industry innovators and influencers. This is a PMA members only event this year due to space restrictions. Tickets are limited, so you must RSVP! Meet us Tuesday, February 4 from...
I am excited to announce that the PMA Board of Directors has elected its officers for 2025. Congratulations to the following Directors who were elected by their peers and will be serving this year: Jade Mayberry, dentsu (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, breakingGround Solutions...