The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission's Division of Advertising Practices. The webinar is now available for replay...
Compliance may not be most people's favorite affiliate marketing topic, but some days the news is just too big not to share in the hopes of starting conversations. If you are in the PMA member Slack, you know that a couple of really interesting things...
On August 14, 2024, the Federal Trade Commission announced a Final Rule combatting fake consumer reviews and testimonials by prohibiting their sale or purchase (the “Rule” or “Final Rule”). The long-awaited Rule allows the FTC to strengthen enforcement, seek monetary civil penalties against violators and deter AI-generated...
Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978 when the very first unsolicited email marketing campaign was sent to about 400 recipients promoting a computer system. The campaign was a wild success...
The PMA Compliance Council recently hosted a webinar entitled Navigating Subnetworks: Strategies for Retailers and Publishers. As a result of the great content that came out of that webinar, the PMA has now created a new downloadable whitepaper called Subnetworks 101: A Guide for Advertisers...
In an era where digital platforms have revolutionized the way we shop for financial products, the Consumer Financial Protection Bureau (CFPB)'s latest guidance issued on February 29, 2024, serves as a critical wake-up call for businesses leveraging comparison-shopping tools. With a clear mandate to eliminate...
Part 2, How is the industry responding? (Click here to read Part 1, What Happened?) The Federal Communication Commission’s new rule is having a big impact on the industry. In case you missed the first blog, the new rule contains a 1-1 consent requirement for lead generation...
Part 1, What happened? As most of you know, the Federal Communication Commission published the final rule changing the definition of consent in January 2024. The final version changed the deadline from 6 months to comply to 12 months. While an extra six months sounds pretty...
Over the last year, the PMA has spent a significant amount of time on DSPs (Downloadable Software Publishers). In addition to surveys and focus groups, we held a panel at Affiliate Summit West and released a whitepaper entitled "DSP: A Quick Reference Guide." Also at...
Cookie consent is something that affiliates are increasingly coming across, so what does it mean for the average publisher using affiliate marketing? What Are Cookies? Everyone knows what cookies are – or think they do. Put simply a cookie is an alphanumeric file stored on a user’s...
The PMA Compliance Council revealed the results of their recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The survey and webinar were a follow-up to a prevision survey and webinar conducted back in April. The goal of the Council was to...
Affiliate marketing is always changing, and retailer agreements need to keep up with those changes. Because of that, the PMA Compliance Council recently updated a terrific resource known as the "Guide to Retailer Affiliate Agreements." The purpose of the guide is "to provide best practices to...