Consumers often rely on reviews to help them choose between everything from home repair companies to apartments to lawyers. When those reviews reflect honest feedback from real people who have actually used a product or service, the feedback can be invaluable. Reviews can also encourage...
Many of us in the industry have been anxiously watching the various "last click" lawsuits that were filed late 2024 and early 2025 regarding affiliate marketing powered toolbar extensions. Back in September, Capital One chose to settle a lawsuit with social media creators but denied...
We recently launched a new series to help everyone get to know our councils. The councils are our PMA member groups that meet monthly to talk about industry issues and create resources such as whitepapers, blog posts, and webinars. Today we are spotlighting the Compliance Council. Click...
The Federal Trade Commission recently enacted the Made in USA Labeling Rule and updated its “Complying with the Made in USA Standard” business guidance. Both reinforce the “all or virtually all” standard. The following constitute key strategies and considerations for advertisers and manufacturers when designing and...
Although the FTC has not recently announced any new endorsement disclosure cases, a consumer has taken up the issue by filing a class action lawsuit in California. On April 11, 2025, Ligia Negreanu filed suit against Revolve Group (an apparel brand) along with three influencers,...
The affiliate world is buzzing today with news of a new Google Chrome Web Store "Affiliate Ads" Program Policy. The full policy can be read here. Although the entire policy is directed at browser extensions that use affiliate links, the key provisions are: Affiliate cookies can...
Compliance may not be one of your favorite performance marketing topics (or maybe it is?), but it is still one of the most important. As part of our continuing series of monthly affiliate marketing webinars, the PMA Compliance Council will be hosting a round-table of...
Updated 03/03/25: The Treasury Department said on March 2 that the agency will not enforce the Corporate Transparency Act's Beneficial Ownership Information rule as written. The rule will supposedly be refined in the future to only apply to international companies conducting business within the U.S....
AI Regulations in Marketing AI's role in marketing is under increasing scrutiny, with several regulations shaping its use: FTC Guidelines: Emphasize transparency and truthfulness in AI-generated content. GDPR: Enforces strict data protection standards in the EU. CCPA: Similar to GDPR, it mandates transparency in data collection and usage in...
The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission's Division of Advertising Practices. The webinar is now available for replay...
Compliance may not be most people's favorite affiliate marketing topic, but some days the news is just too big not to share in the hopes of starting conversations. If you are in the PMA member Slack, you know that a couple of really interesting things...
On August 14, 2024, the Federal Trade Commission announced a Final Rule combatting fake consumer reviews and testimonials by prohibiting their sale or purchase (the “Rule” or “Final Rule”). The long-awaited Rule allows the FTC to strengthen enforcement, seek monetary civil penalties against violators and deter AI-generated...