Compliance Council Updates Retailer Affiliate Agreement Guide
The Retailer Affiliate Agreement Guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements....
Compliance
LeadsCouncil Publishes New Lead Generation Standards Guide
The Compliance Council reviews a new document published by the LeadsCouncil. ...
Free FTC Disclosure Resource for Bloggers
For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC.Although the paper is written...
New Whitepaper: Using Images and Copyrighted Works On Your Blog
The PMA Compliance Council has released a new whitepaper entitled "Using Images and Copyrighted Works on Your Blog: What You Need to Know." The paper answers frequently asked questions by bloggers such as:Can I use any image under the "Fair Use" doctrine?Can I use an...
The PMA Releases “Blogging and New Media Disclosure Information” Document
As a blogger or new media professional or a company that works with these individuals, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission ("FTC" or "Commission") with regards to disclosure. These guidelines have been in...
