News from Performance Marketing
In case you missed it, here’s a look at the top storylines in performance marketing that we’ve been following this week.
In case you missed it, here’s a look at the top storylines in performance marketing that we’ve been following this week.
The Performance Marketing Association ("PMA") Board of Directors accepted the resignation of Rebecca Madigan from the position of Executive Director of the organization. Under the leadership of Board President Brian Littleton and the Board of Directors, the PMA will continue to promote the advancement of the...
If you’re looking for a job in the booming online marketing space, having a standout resume and cover letter are a must. The old-fashion resume templates and cookie-cutter cover letters just don’t cut it in this industry that values experience, enthusiasm, and creativity. [caption id="attachment_14041" align="alignright"...
PMA Welcomes Five New Board Members!
Congratulations to the following industry leaders for being elected to the 2014 PMA Board of Directors!
Thank you to the following industry leaders for running for the PMA 2014 Board of Directors.
Board member terms are 2 years, and board members serve up to 3 consecutive terms. Industry Champion level (formerly known as Platinum level) members have 5 total seats; Corporate level (formerly known as Gold level) members have 4 total seats; the elected board then chooses 2 at-large members.
For 2014, three (3) board seats have opened up:
These new board members will join the following seated board members:
Today the Illinois Supreme Court affirmed the PMA's victory in its lawsuit, and declared the state's Affiliate Nexus Tax law invalid. Advertisers can reinstate their Illinois affiliates! And Illinois affiliate marketers can get back in business! The PMA's attorneys issued this statement: The ruling by the Illinois...
Look at all the thought leaders who will be at Affiliate Summit This year the PMA is sharing our booth with members! There is a lot to talk about these days! The affiliate nexus tax, attribution, evolution of our industry, emerging opportunities, our new membership levels...
Shift in Strategy In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court to hear their case against the state of New York, challenging its affiliate nexus tax law. Amazon and Overstock lost their appeal in New York courts...
The PMA has issued the following press release: Performance Marketing Association Congratulates US Senate for Passing Marketplace Fairness Act The 76,000 small Internet businesses wiped out by states’ unconstitutional attempts at regulating interstate commerce are closer to getting back in business. CAMARILLO, May 6, 2013 – The Performance...
The US Senate is planning to vote on the Marketplace Fairness Act (MFA) this week. In March the Senate passed a vote of confidence with a large majority of 75 to 24. We hope a vote happens this week, and that it is in favor...
The Performance Marketing Associations’ Industry Advancement Council, in conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online Consumer Offer Value Study” to help measure the value of services from coupon, offer, deal and reward publishers to consumers (publishers who offer discounts and offers, as...
Marty Bickford, the Managing Director at Affiliate Traction was the first to respond to our AM Days Full Conference pass giveaway yesterday! Congratulations, Marty, and enjoy!...