The PMA Industry Advancement Council recently hosted a round-table of experts to discuss how influencer and affiliate can be successfully integrated beyond traditional click tracking. The video for “Influencer Marketing and Affiliate: Tracking Strategies Beyond the Click” is now available for replay on LinkedIn (requires registration to view) and YouTube. Some...
As influencer marketing overlaps more and more with affiliate marketing, the PMA has been working to help influencers and brands work together more successfully through the performance model. Last month, the Industry Advancement Council had a terrific discussion about influencer marketing strategies and challenges. The...
The PMA Compliance Council recently hosted a round-table of experts to discuss different areas of compliance that are hot topics for 2025. The video for "Performance Marketing Compliance Updates for 2025" is now available for replay on LinkedIn (requires registration to view) and YouTube. Panelists: Tricia...
Compliance may not be one of your favorite performance marketing topics (or maybe it is?), but it is still one of the most important. As part of our continuing series of monthly affiliate marketing webinars, the PMA Compliance Council will be hosting a round-table of...
The Publisher Recruitment Council of the PMA recently held a LinkedIn Live webinar entitled "CLO Meets Affiliate Marketing: Unlocking Insights and Opportunities in Card-Linked Offers.” The webinar is now available for replay on both LinkedIn and YouTube. However, if you watch the LinkedIn version, you will...
One of the goals of the Performance Marketing Association is to help educate the industry about new affiliate marketing opportunities. Over the last few months, the Publisher Recruitment Council has been talking a lot about Card-Linked Offers and how they are being used in affiliate...
Webinar alert for January 21, 2025, at 1pm Eastern! Affiliate Summit West will be here before we know it. Will you be joining the PMA in Vegas February 3-5 for the conference and all of its festivities? Are you any of these? Brand new to Affiliate Summit conferences? A PMA...
As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand...
The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission's Division of Advertising Practices. The webinar is now available for replay...
As part of our continuing series of monthly affiliate marketing webinars, we are doing something a little different this time. Normally our webinars feature only PMA members. This time, we are going straight to the source of the rulemaking: the Federal Trade Commission (FTC). The...
The PMA recently held a LinkedIn Live webinar entitled “Affiliate Q4 Countdown: Strategies for Holiday Season Success.” Panelists focused on important dates for Q4, communications advice, key data and metrics to leverage, common mistakes to avoid, last-minute opportunities, and more. The webinar is now available for replay...
Can you believe summer is almost over and some companies are already done with their Q4 planning? The good news is that there is still time for all of us to get our sites and promotions ready to take advantage of the holiday season. Join PMA...