As part of our continuing series of monthly affiliate marketing webinars, the PMA will be diving into the specialized area of B2B (Business to Business) marketing and how it operates in our industry. Join PMA members for a free webinar entitled “The Consumerization of B2B: Winning with...
The PMA Measurements and Insights Council recently hosted a webinar entitled “Rewarding Publisher Influence in LLMs: Redefining Publisher Value in a Generative AI World.” The webinar came from the results of our recent AI and affiliate marketing study, which is now available for free download. The webinar video is...
Last fall, the PMA Measurements and Insights Council launched a survey of affiliate marketers to explore how they’re using AI in their work. One of the questions they asked was around website citations that AI tools use to generate responses and how they will impact...
The PMA Measurements and Insights Council recently hosted a webinar entitled “How AI is Shaping the Affiliate Industry: Exploring Tools, Trends, and Trust in Performance Marketing.” The webinar rolled out the results of our recent AI and affiliate marketing study, which is now available for free download....
Last week, the PMA Industry Advancement Council hosted a webinar entitled “Creating a Blueprint for 2026 Success: Strategic Collaboration to Retain and Grow Partnerships.” It was a great opportunity to start thinking about Q1 and how to elevate partnerships in the new year. That video is now...
Two months ago, the PMA Measurements and Insights Council launched a brief survey of affiliate marketers to explore how they’re using AI in their work. This survey followed two similar studies conducted by the PMA in 2023, with the goal of understanding how usage and...
As we enter Q4, we realize it's too late to plan much for the end of 2025. However, it is the perfect time to get a jump start on 2026. More than any other quarter, Q1 planning has to start early because of the many...
This week, the PMA Coupons and Deals Council hosted a webinar entitled “Beyond the Affiliate Coupon Code, The Future of Deals and Discounts.” It was a great recap of some of the results from our 2025 U.S. Affiliate Marketing Study plus a deep dive into the "whys"...
Earlier this year, the PMA released its 2025 US Affiliate Marketing Industry Study. One of the biggest takeaways from that study was that the share of ad spend on "Coupon and Deal" publishers shifted from 16% in 2021 to 10% in 2024. The PMA Coupon...
This week, the PMA Influencer and Creator Council hosted its first webinar entitled “Affiliate Meets Influence: Strategies for Growing Affiliate Sales with Creators.” We had an amazing turnout with terrific insights from the panel as well as great questions from the audience. That video is now available for replay...
Earlier this year, the PMA launched the Influencer and Creator Council to support brands and creators with education and strategies to maximize impact and scale successful partnerships. The council’s mission is to educate program managers on creator value, help merchants recruit and nurture lasting partnerships,...
Earlier this month the PMA Measurements and Insights Council hosted a webinar to help explain Media Mix Modeling (MMM) and the importance of integrating affiliate marketing into it. That video is now available for replay (Linkedin and YouTube) Key Takeways MMM uses statistical analysis linking marketing spend to business outcomes...