It is with great pleasure that I announce that Karen Garcia of Lab6 Media has been appointed to fill a vacancy on the PMA Board of Directors. On a personal level, Karen was the person who transitioned me into my Board of Directors spot years ago when she served as Secretary of the Board. We are excited to have her knowledge and enthusiasm for the organization back into our leadership.

Karen has more than eighteen years of experience in e-commerce and marketing. Since 1999, she has consulted on and profitably managed dozens of affiliate programs on a variety of network platforms ranging from large national brands to niche merchants. She was awarded the 2009 ShareASale “Pay It Forward” Award for Industry Advocate for her work, speaks frequently at conferences, and has many published industry articles.

She also served previously on the Board of Directors for the Performance Marketing Association for three terms as an officer. She was honored with a 2016 Pinnacle Award nomination for Affiliate Manager of the Year.

Please join me in welcoming Karen!

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Tricia Meyer is an attorney and affiliate marketer. She is the founder and owner of Helping Moms Connect and Sunshine Rewards as well as the current Executive Director of the Performance Marketing Association. You can find her on Twitter @SunshineTricia.

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