Over the last couple of months, the PMA's Industry Advancement Council has been having some terrific conversations about publishers increasingly moving up and down the "funnel" (also sometimes called the customer "journey"). Out of those conversations came the idea for a webinar that would focus...
It's an argument as old as affiliate marketing: To what extent should brands work with coupon sites? The PMA Coupons and Deals Council has taken a fresh look at the data around coupon sites and is releasing a new free whitepaper entitled: Benefits of Working...
Thanks to the Coupons and Deals Council, led by Craig McGlynn of ParterCentric, for this timely and informative post! The year 2020 has been a bumpy road. For those in online retail, this road is now passing through the holiday shopping season, and at least for...
The PMA Coupons and Deals Council has released a new whitepaper entitled "Using Coupons from a Consumer Perspective." The paper covers: Metrics prove that consumers not only love coupons in an online setting, but rely on their usage in most transactions.Consumers embrace coupons in...
Trademark + bidding is a digital marketing tactic of targeting paid search ads to branded keywords such as an advertiser’s brand name or a variation thereof. “Trademark plus” (TM+) uses a brand name plus another keyword. The intersection of Trademark +Bidding in the landscape of...
Since the inception of the performance marketing industry, the primary form of affiliate attribution has been Last-Click. This means that the last publisher in the clickstream receives 100% of the commission. Although this an easy and simplistic model that has helped build the industry for...
Guest post from Industry Champion VigLink that looks into four key areas that merchants need to keep in mind when it comes to deal and coupon traffic....
Lean best practices for working with deal and coupon sites, how to optimize relationships, coupon code standards, and more....
You’ve likely been hearing businesses talk about how they have been preparing for holiday sales for months (maybe even all year). Don’t worry that it’s too late for you! There are still plenty of chances to take advantage of 4th quarter marketing opportunities, especially if...