In case you misssed it, you can now watch the replay of our recent webinar, BNPL's Impact in Affiliate, on LinkedIn. The latest PMA Industry Survey found that 37% of "Technology Partner" affililate spend was classified as Buy Now Pay Later (BNPL). That represented less than...
PMA Member Affiverse will soon be holding the AMPLIFY Summit on March 19th and 20th, and the PMA is excited to be participating! In addition to having a booth at the virtual conference, a number of our members will be speaking including: Laurie Cutts, Everflow Adam Riemer,...
Most people talk about New Year's Resolutions right around...
Last fall I started hearing conversations about "Amazaon Seller Affiliate Programs" and initially dismissed it as merely being the "Amazon Associates Program." However, as more agencies started talking about it, I realized that this was something completely different and an emerging new way to engage...
You know what affiliate marketing is. You know what the Amazon Associates program is. Do you know what Amazon Seller Affiliate marketing is? In a nutshell, publishers can work more directly with merchants to promote that merchant's products on Amazon--allowing for commission rates and payments...
Over the last year, the PMA has spent a significant amount of time on DSPs (Downloadable Software Publishers). In addition to surveys and focus groups, we held a panel at Affiliate Summit West and released a whitepaper entitled "DSP: A Quick Reference Guide." Also at...
Members of the Performance Maketing Association were everywhere I looked at Affiliate Summit West in Vegas! With over 70 member companies at the conference, it was not hard to find the hundreds of members in attendance. We kicked off the event with a Meet Market...
One of the most powerful but overlooked tools that an affiliate marketer can have in their toolbox is a Media Kit. There are many benefits to a professional-looking media kit including: Building credibility for your brand Telling your story, mission, and values Showcasing your reach to various audiences Highlighting transparency...
I am excited to announce that the PMA Board of Directors has elected its officers for this year. Congratulations to the following Directors who were elected by their peers: Sarah Beeskow Blay, Silverbean (President) Jim Nichols, Exclamation Marketing Solutions (Vice-President) Kelly Ground, Gray Harbor Digital (Treasurer) Jade Mayberry, dentsu...
The PMA is going to be busy at Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (1525) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick...
Let's get ready to ruuuuuuummmmbbbbllle! Okay...
It was an incredibly busy year for the Performance Marketing Association! Sometimes it's hard to realize just how much you are accomplishing until you look back at it over time. While we could definitely feel the momentum building as the year went on, it is...