What Do You Want to See from the PMA?
Most people talk about New Year's Resolutions right around...
Blog
The PMA’s mission is to advance and protect responsible performance marketing. Stay on top of industry happenings here on the PMA blog.
Video Replay of Amazon Seller Affiliate: Pros and Cons for Publishers and Brands
Last fall I started hearing conversations about "Amazaon Seller Affiliate Programs" and initially dismissed it as merely being the "Amazon Associates Program." However, as more agencies started talking about it, I realized that this was something completely different and an emerging new way to engage...
Free Webinar: Amazon Seller Affiliate, Pros and Cons for Publishers and Brands
You know what affiliate marketing is. You know what the Amazon Associates program is. Do you know what Amazon Seller Affiliate marketing is? In a nutshell, publishers can work more directly with merchants to promote that merchant's products on Amazon--allowing for commission rates and payments...
PMA Launches Toolbar Policy Comparison
Over the last year, the PMA has spent a significant amount of time on DSPs (Downloadable Software Publishers). In addition to surveys and focus groups, we held a panel at Affiliate Summit West and released a whitepaper entitled "DSP: A Quick Reference Guide." Also at...
Consent Management Platforms 101
Cookie consent is something that affiliates are increasingly coming across, so what does it mean for the average publisher using affiliate marketing? What Are Cookies? Everyone knows what cookies are – or think they do. Put simply a cookie is an alphanumeric file stored on a user’s...
