The PMA Coupons and Deals Council recently hosted a round-table of experts to discuss the new Google Chrome Webstore "Affiliate Ads" Program Policy as well as the current state of toolbars in the affiliate marketing industry. The video for “Google’s New Extension Policy: Toolbar Compliance, Challenges...
Although the FTC has not recently announced any new endorsement disclosure cases, a consumer has taken up the issue by filing a class action lawsuit in California. On April 11, 2025, Ligia Negreanu filed suit against Revolve Group (an apparel brand) along with three influencers,...
You can't talk commerce in the U.S. right now without talking about tariffs. Whether your business is set to thrive or barely survive in the face of the tariffs, there will likely be some impact. For those in the performance marketing space, changes in economic...
Last month Google rolled out a new Google Chrome Web Store "Affilate Ads" Program Policy. Aimed at extensions that monetize through the use of affiliate links, it renewed performance marketing discussions about the overall use of toolbars in the industry. Spurred by the industry discussions...
Are you a PMA member who would like to network with members of the PMA Board of Directors? Would you like to hear more about their role in the organization and share with them your thoughts, ideas, and concerns about the group? Now is your...