As influencer marketing overlaps more and more with affiliate marketing, the PMA has been working to help influencers and brands work together more successfully through the performance model. Last month, the Industry Advancement Council had a terrific discussion about influencer marketing strategies and challenges. The...
As the PMA membership grows, so do our Councils. To ensure each Council doesn't become too large to provide meaningful interaction, we periodically add new temporary or permanent Councils. With the increased overlap between Influencer Marketing and Performance Marketing, the time has come for the...
The PMA Compliance Council recently hosted a round-table of experts to discuss different areas of compliance that are hot topics for 2025. The video for "Performance Marketing Compliance Updates for 2025" is now available for replay on LinkedIn (requires registration to view) and YouTube. Panelists: Tricia...
The PMA Councils are constantly working on drafting new whitepapers and revamping old ones to make them current. As diverse as the various Council missions, the papers touch on a wide variety of subjects impacting the performance marketing industry. All of the following whitepapers are...
Compliance may not be one of your favorite performance marketing topics (or maybe it is?), but it is still one of the most important. As part of our continuing series of monthly affiliate marketing webinars, the PMA Compliance Council will be hosting a round-table of...