AI Regulations in Marketing AI's role in marketing is under increasing scrutiny, with several regulations shaping its use: FTC Guidelines: Emphasize transparency and truthfulness in AI-generated content. GDPR: Enforces strict data protection standards in the EU. CCPA: Similar to GDPR, it mandates transparency in data collection and usage in...
It’s time for the PMA’s annual tradition of a holiday happy hour, hosted by the Industry Advancement Council! This year’s Holiday Virtual Happy Hour will take place December 11, 2024, at 1pm Eastern. New This Year! Games and Prizes! The Council is taking our party up a notch this...
The nominations have been submitted, and I am happy to present the nominees for the open spots on our Board of Directors. Members will soon receive an email with their company’s unique Company Voting ID and voting link. In order to ensure that each company only gets...
The Performance Marketing Association is pleased to release the results of its 2024 U.S. Performance Marketing Brand Survey. With responses from over 300 retailers in the U.S., this study explores data such as: Network and platform tracking options Age of affiliate program and effects of long-term development Primary...
Industry Champion member PI LIVE will be holding its next event in London this week, and we expect many PMA members to be in attendance. Here are just some that we already know about. If you or your company is a PMA member who will be...