The Performance Marketing Association is pleased to announce that it will begin work with London Research this week to conduct its third and latest Performance Marketing Industry Survey. The previous two studies reported on calendar years 2018 and 2021. The new study will focus on...
Learn more about this week's Featured PMA Member-- Gold Member Advertise Purple! What is your company all about and how does it work? Advertise Purple is a leader in affiliate program management, helping e-commerce brands achieve sustainable growth through strategic partnerships. Since establishing in 2012, we’ve generated...
Almost daily I am asked by PMA members and non-PMA members how they can get more involved with our activities, be a panelist on our webinars, or get quoted in our whitepapers. It is ALWAYS the right time to jump in and get more involved...
The Publisher Recruitment Council of the PMA recently held a LinkedIn Live webinar entitled "CLO Meets Affiliate Marketing: Unlocking Insights and Opportunities in Card-Linked Offers.” The webinar is now available for replay on both LinkedIn and YouTube. However, if you watch the LinkedIn version, you will...
The PMA is ready for Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (2402) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their member ribbons to...