As part of our continuing series of monthly affiliate marketing webinars, the PMA Measurements and Insights Council will be analyzing our latest survey results as part of the release of our newest whitepaper. Join PMA members for a free webinar entitled “2024 Performance Marketing Survey: U.S. Brand...
The PMA recently held a LinkedIn Live webinar entitled “FTC Compliance and Performance Marketing: Understand the Rules and Your Responsibilities.” Our special guest, Michael Ostheimer, is a senior consumer protection attorney in the Federal Trade Commission's Division of Advertising Practices. The webinar is now available for replay...
Two of the best things about being PMA members are promotional opportunities and members helping members. Toward that end, we recently launched the Member Marketplace, where PMA members can offer exclusive deals to other members. Today I am happy to announce three new additions to...
The Performance Marketing Association has officially opened up the self-nomination process for the 2025 Board of Directors. All Bronze, Silver, Gold, Platinum, and Industry Champion members in good standing are eligible to run. The PMA Board is made up of 9-13 members. For this election for the 2025 board,...
Learn more about this week's Featured PMA Member-- Gold Member Lab 6 Media! What are you most excited about now that you are a PMA member? Lab6 Media has been a PMA member since its founding in 2015. Prior to that, Karen and Angel were both heavily involved...