The clock is ticking. The calendar days are flying. We're all in the scramble to Black Friday. Where should your focus be if you have limited time and resources? I asked members of the PMA to share their best tips for last-minute preparations for both...
Thanks to the Coupons and Deals Council, led by Craig McGlynn of ParterCentric, for this timely and informative post! The year 2020 has been a bumpy road. For those in online retail, this road is now passing through the holiday shopping season, and at least for...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how new changes to the California privacy laws impact our industry. Join us for a round table discussion entitled Round Table Series: California Consumer...
I’m no investment consultant, but I know a little bit about diversification — it’s the practice of spreading investments around so that your exposure to risk associated with any one asset or category is limited. A typical diversified portfolio contains a mix of fixed income,...
Consumers today have access to a ton of information about products and services online. Reviews are central to many shopping experiences on retailer websites and reviews and recommendations are readily available on websites and in social media. This content provides consumers with a wealth of valuable...
As part of our continuing efforts to help educate the industry on disclosure requirements, the Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content Tool (also known as the Handshake Tool). Toward that...
As part of its continuing quarterly webinar series, the Industry Advancement Council invites PMA members to spend an hour networking and discussing how merchants can have strong affiliate programs while still selling through Amazon. Join us for a round table discussion entitled Survival Strategies Against Amazon....
Learn more about the General Data Protection Regulation (GDPR) and how it impacts those in the performance marketing industry....
When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailer and Merchant Council, PMA...
Guest post from Industry Champion VigLink that looks into four key areas that merchants need to keep in mind when it comes to deal and coupon traffic....
Lean best practices for working with deal and coupon sites, how to optimize relationships, coupon code standards, and more....
The Retailer Affiliate Agreement Guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements....