Consumers today have access to a ton of information about products and services online. Reviews are central to many shopping experiences on retailer websites and reviews and recommendations are readily available on websites and in social media. This content provides consumers with a wealth of valuable...
Do you want to meet 6,000 of the world’s top affiliate marketers, influencers, advertisers, networks, and solution providers? If the answer to that question is YES, then you need to attend Affiliate Summit West 2020. This is your ONLY opportunity to network with the affiliate marketing industry's key stakeholders… all under one roof. Our “Early Bird” tickets are going fast, and...
As part of our continuing efforts to help educate the industry on disclosure requirements, the Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content Tool (also known as the Handshake Tool). Toward that...
When speaking with other retailers and merchants about becoming members of the PMA, I am often asked what benefit we (Jane.com) have gained from our membership. I thought it would be easiest to put a post together to list out some of those benefits in...
Special thanks to Dustin Howes of Coalition Marketing and the PMA’s Publisher Recruitment Council for their work on this post! Check out the Publisher Recruitment Council’s review of third party tools that are useful for affiliate recruitment and affiliate program management broken down by free and paid...
(Special thanks to the Coupons and Deals Council and its chair Larissa Feuerstein for this post!) Say hello 2019! We want to help you ring in the new year with a complete outlook so you can hit the ground running. Timing is everything and you’ll want...
PMA Member AM Days announces keynote and speakers for upcoming conference. ...
Free webinar for PMA members on the upcoming GDPR effective date and how it relates to affiliate marketing....
When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailer and Merchant Council, PMA...
Over 25 PMA members will be speaking at the upcoming Affiliate Summit East. ...
As part of its continuing efforts to help affiliates become more successful in the industry, the PMA Publisher Recruitment Council has created a new infographic entitled, Finding Your Next Merchant. The guide follows the first resource in the series, Signing Up with An Affiliate Program....
Two recent cases in the Southern District of New York held that merchants could file a cause of action against publishers for false advertising where the publishers were referring readers to other merchants for whom the publishers would earn a commission. ...