The PMA offers a range of councils that bring together subject matter experts and industry leaders to help foster ongoing dialog around the performance marketing industry’s most pressing issues. Click here to see all of the councils, their missions, and who is currently on each council. Each...
Take advantage of several opportunities to meet up with members of the PMA at Affiliate Summit West 2018....
A look back at what the Performance Marketing Association accomplished in 2016....
First - thank you to everyone who participated, whether it be as a nominee or as a voter. It is critical to our organization in order to move forward the we have great candidates every year (which we do) as well as strong voter turnout...
The Performance Marketing Association ("PMA") Board of Directors accepted the resignation of Rebecca Madigan from the position of Executive Director of the organization. Under the leadership of Board President Brian Littleton and the Board of Directors, the PMA will continue to promote the advancement of the...
LinkConnector is an Industry Champion Member of the Performance Marketing Association.
Let’s create a scenario. You are an advertiser who pays your publishers a percentage of revenue for each sale a publisher drives through your Performance Marketing program. Let’s assume not all sales are equal since they rarely are. Chances are you are valuing each sale the same by paying your publishers the same percentage for every sale.
This isn’t necessarily a problem unless you, or more likely your boss, have a different objective other than maximizing the number of sales. Don’t get me wrong; maximizing the number of sales is extremely important, however, it is seldom an advertiser’s primary (or even secondary) objective.