The PMA Industry Advancement Council recently hosted a round-table of experts to discuss how influencer and affiliate can be successfully integrated beyond traditional click tracking. The video for “Influencer Marketing and Affiliate: Tracking Strategies Beyond the Click” is now available for replay on LinkedIn (requires registration to view) and YouTube. Some...
As influencer marketing overlaps more and more with affiliate marketing, the PMA has been working to help influencers and brands work together more successfully through the performance model. Last month, the Industry Advancement Council had a terrific discussion about influencer marketing strategies and challenges. The...
The PMA Compliance Council recently hosted a round-table of experts to discuss different areas of compliance that are hot topics for 2025. The video for "Performance Marketing Compliance Updates for 2025" is now available for replay on LinkedIn (requires registration to view) and YouTube. Panelists: Tricia...
Compliance may not be one of your favorite performance marketing topics (or maybe it is?), but it is still one of the most important. As part of our continuing series of monthly affiliate marketing webinars, the PMA Compliance Council will be hosting a round-table of...
The Performance Marketing Association is pleased to announce that it will begin work with London Research this week to conduct its third and latest Performance Marketing Industry Survey. The previous two studies reported on calendar years 2018 and 2021. The new study will focus on...
Almost daily I am asked by PMA members and non-PMA members how they can get more involved with our activities, be a panelist on our webinars, or get quoted in our whitepapers. It is ALWAYS the right time to jump in and get more involved...
The Publisher Recruitment Council of the PMA recently held a LinkedIn Live webinar entitled "CLO Meets Affiliate Marketing: Unlocking Insights and Opportunities in Card-Linked Offers.” The webinar is now available for replay on both LinkedIn and YouTube. However, if you watch the LinkedIn version, you will...
The PMA is ready for Affiliate Summit in Las Vegas next week. Stop by our booth in the Meet Market (2402) to learn what the PMA has been up to and what our plans are for this year. (Plus members can pick up their member ribbons to...
One of the goals of the Performance Marketing Association is to help educate the industry about new affiliate marketing opportunities. Over the last few months, the Publisher Recruitment Council has been talking a lot about Card-Linked Offers and how they are being used in affiliate...
Webinar alert for January 21, 2025, at 1pm Eastern! Affiliate Summit West will be here before we know it. Will you be joining the PMA in Vegas February 3-5 for the conference and all of its festivities? Are you any of these? Brand new to Affiliate Summit conferences? A PMA...
Join the Performance Marketing Association at Affiliate Summit West 2025 for an opportunity to network with other industry innovators and influencers. This is a PMA members only event this year due to space restrictions. Tickets are limited, so you must RSVP! Meet us Tuesday, February 4 from...
The PMA is excited to announce that Nikki Yorgiadis will be taking over the position of Chair of the Publisher Recruitment Council. If you are a PMA member interested in joining one of our Councils, read more here. I am excited to have Nikki take...