For the last year, the PMA Measurements and Insights Council has been discussing Media Mix Modeling (MMM) and its integration (or lack thereof) with affiliate marketing. Because many brands with multiple channels use MMM to guide strategic allocation of spend, the performance marketing industry needs...
Mark Your Calendar!Join us for a quick webinar on July 18, 2025, at 12pm Eastern. Affiliate Summit East is right around the corner! Are you planning to attend with the PMA in New York City on August 4-5 for all the learning, networking, and fun? Each Affiliate...
Join the PMA at Affiliate Summit East 2025 for an opportunity to network with other industry innovators and influencers. PMA members are given priority for this event, with a limited number of tickets available for non-members who would like to experience our membership. The event...
I am pleased to announce that the Performance Marketing Association will be releasing the results of its 2025 U.S. Performance Marketing Industry Study on June 18, 2025. Sign up now! Join us on LinkedIn for a live webinar outlining the purpose, process, and top-level results...
Earlier this month the PMA Publisher Recruitment Council hosted a webinar to share their latest challenges and successes in managing affiliate programs. That video is now available for replay (Linkedin and YouTube) Key Takeways Subnetworks provide opportunities such as access to media publications and influencers. A key challenge...
Each month when the PMA Publisher Recruitment Council meets, the members discuss their latest challenges and successes in managing affiliate programs. Everyone comes away from the conversations with practical tips to take back to their own programs. This month, YOU are invited to listen in...
The PMA Coupons and Deals Council recently hosted a round-table of experts to discuss the new Google Chrome Webstore "Affiliate Ads" Program Policy as well as the current state of toolbars in the affiliate marketing industry. The video for “Google’s New Extension Policy: Toolbar Compliance, Challenges...
Last month Google rolled out a new Google Chrome Web Store "Affilate Ads" Program Policy. Aimed at extensions that monetize through the use of affiliate links, it renewed performance marketing discussions about the overall use of toolbars in the industry. Spurred by the industry discussions...
Are you a PMA member who would like to network with members of the PMA Board of Directors? Would you like to hear more about their role in the organization and share with them your thoughts, ideas, and concerns about the group? Now is your...
The PMA Industry Advancement Council recently hosted a round-table of experts to discuss how influencer and affiliate can be successfully integrated beyond traditional click tracking. The video for “Influencer Marketing and Affiliate: Tracking Strategies Beyond the Click” is now available for replay on LinkedIn (requires registration to view) and YouTube. Some...
As influencer marketing overlaps more and more with affiliate marketing, the PMA has been working to help influencers and brands work together more successfully through the performance model. Last month, the Industry Advancement Council had a terrific discussion about influencer marketing strategies and challenges. The...
The PMA Compliance Council recently hosted a round-table of experts to discuss different areas of compliance that are hot topics for 2025. The video for "Performance Marketing Compliance Updates for 2025" is now available for replay on LinkedIn (requires registration to view) and YouTube. Panelists: Tricia...